Business Development Executive

PayrollNinja; Cyberjaya; On-site; MYR 48,000 - 60,000; Full time

Job summary

A payroll and compliance automation platform in Malaysia is looking for motivated Business Development Associates to lead generation, engage clients, and support sales efforts. Ideal candidates will have 1-3 years of experience in sales, strong communication skills, and a Bachelor's degree in a relevant field. Join a fast-growing HR Tech startup with competitive salary and performance-based incentives.

Benefits

Competitive salary + performance-based incentives

EPF/SOCSO

Hands-on training and mentorship

Qualifications

• 1–3 years of experience in Business Development, Sales, or Inside Sales.
• Experience preferably in SaaS, HR Tech, or Payroll solutions.
• Self-motivated, proactive, and able to work independently.

Responsibilities

• Identify and research potential clients in the Malaysian market.
• Conduct introductory calls to understand client requirements.
• Work closely with the Business Development Manager to achieve sales targets.

Skills

Strong communication skills

Persuasion skills

Presentation skills

Lead generation

Cold calling

Education

Bachelor’s degree in Business, Marketing, HR, or related field

Tools

CRM system

Digital marketing tools

Job description

Responsibilities

• Lead Generation & Prospecting: Identify and research potential clients in the Malaysian market through databases, LinkedIn, industry directories, and referrals.
• Qualify leads through cold calling, email campaigns, and social media outreach.

Client Engagement

• Conduct introductory calls to understand client requirements and position Payroll Ninja’s solutions effectively.
• Schedule and deliver product demos and presentations to HR leaders, CFOs, and decision-makers.
• Nurture leads through consistent follow-up and relationship management until closure.

Sales Support & Reporting

• Work closely with the Business Development Manager to achieve sales targets and KPIs.
• Maintain accurate records of leads, opportunities, and activities in the CRM system.
• Provide weekly reports on pipeline, demos conducted, and client feedback.

Market Research

• Stay updated on payroll, compliance, and HR technology trends in Malaysia.
• Share competitive insights to refine go-to-market strategies.

Qualifications

• Bachelor’s degree in Business, Marketing, HR, or related field.
• 1–3 years of experience in Business Development, Sales, or Inside Sales (preferably in SaaS, HR Tech, or Payroll solutions).
• Strong communication, persuasion, and presentation skills.
• Experience in cold calling, lead generation, and client demos.
• Knowledge of digital marketing tools and strategies is a plus (LinkedIn Ads, email marketing, content campaigns).
• Comfortable working in a fast-paced, target-driven environment.
• Self-motivated, proactive, and able to work independently with minimal supervision.

About Payroll Ninja

Payroll Ninja is a next-generation payroll and compliance automation platform designed to simplify and streamline payroll management for businesses across Malaysia. We empower companies with accurate, efficient, and compliant payroll processes while ensuring an engaging employee experience.

We are establishing into the Malaysian market and are looking for motivated Business Development Associates to join our team.

Benefits

• Competitive salary + performance-based incentives.
• EPF/SOCSO
• Opportunity to be part of a fast-growing HR Tech startup expanding in Malaysia.
• Hands-on training and mentorship in SaaS sales and HR technology.
• Annual & Sick Leave
• Statutory contribution
• Company trip
• 5 Working days