Business Analyst (Target & Performance Management), Trust & Safety

TikTok; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

TikTok is seeking a Business Analyst for the Target & Performance Management team within Trust & Safety. The role focuses on establishing targets, conducting cross‑LoB performance analysis, and driving improvements in content safety metrics.

You will develop target management processes, monitor progress, and collaborate with internal and external teams to deliver actionable insights and strategic initiatives. A strong background in data analysis and project coordination is essential.

Qualifications

• Bachelor's degree or higher required.
• 3+ years in business analysis, target setting, data analysis, or consulting.
• High data sensitivity, strong logical thinking, self-driven and results-oriented.
• Excellent project management, execution, and cross‑department coordination.
• Holistic perspective with meticulous attention to detail.
• Strong team player.

Responsibilities

• Establish a target management system and a business analysis framework for content safety.
• Monitor implementation of targets, track progress, and review results.
• Refine target-setting methodologies for different metrics and business contexts.
• Diagnose issues hindering target achievement with deep business insights.
• Carry out in-depth analyses, propose solutions, and drive implementation.
• Lead complex projects and coordinate with internal and external teams.

Skills

Business analysis

Data analysis

Target setting

Consulting

Project management

Team collaboration

Education

Bachelor's degree or higher

Job description

Business Analyst (Target & Performance Management), Trust & Safety

Location:

Employment Type:

Regular

Job Code:

A53075

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Responsibilities

The Target & Performance Management team specializes in establishing targets and conducting cross-LoB business performance analysis.

• Establish a target management system and a business analysis framework for content safety.
• Monitor the implementation process of business targets, keep track of their completion status, and conduct regular result reviews.
• Create and continuously refine the methodology for target setting. For different types of metrics and business, regularly formulate corresponding targets and be responsible for cascading these targets.
• Gain profound insights into the business. Actively diagnose and pinpoint issues hindering target achievement.
• Independently carry out in-depth analyses, propose valuable solutions and strategies, and drive their implementation within the business.
• Spearhead the execution of relatively complex projects. Proactively establish connections with various internal and external teams. Conduct regular special reviews and in-depth analyses.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher
• 3+ years of experience in business analysis, target setting, data analysis, or the consulting sector
• Have a high level of data sensitivity, robust logical thinking, be self-driven and results-oriented
• Demonstrate excellent project management skills, strong execution capabilities, and effective communication and coordination skills. Be able to independently manage projects and drive cross-departmental initiatives
• Possess a holistic perspective and the ability to manage details meticulously
• Exhibit a strong team spirit

Preferred Qualifications

• Be eager to learn and improve continuously, and be resilient

Job Information

Trust & Safety

Content that this role interacts with includes images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals. Hence, it is possible that this role will be exposed to harmful content on a daily basis.

TikTok recognises that keeping our platform safe for the TikTok communities is no ordinary job which can be both rewarding and psychologically demanding and emotionally taxing for some. This is why we are sharing the potential hazards, risks and implications in this unique line of work from the start, so our candidates are well informed before joining.

We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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