Business Analyst, Data Analytics & Insights

WPP Media; Kuala Lumpur; Hybrid; MYR 36,000 - 60,000; Full time

Job summary

WPP Media seeks a Business Analyst to join their dynamic data team in Kuala Lumpur, Malaysia. The ideal candidate will have foundational skills in SQL, Python, and data visualization to support impactful data-driven decision-making. This role offers exposure to leading brands and valuable opportunities for professional development within a collaborative environment.

Benefits

Flexible work environment

Opportunities for career development

Access to global networks within WPP

Qualifications

• Entry-level to 2 years of experience in data analytics.
• Familiarity with data visualization tools.
• Strong analytical and problem-solving skills.

Responsibilities

• Explore large datasets to identify patterns and trends.
• Write and optimize SQL queries for data manipulation.
• Create visualizations and reports to communicate insights.

Skills

SQL

Data Visualization

Cloud Technologies

Python

Analytical Skills

Problem Solving

Communication

Education

Bachelor's or Master's in Computer Science, Data Science, Statistics, or Mathematics

Tools

Power BI

Tableau

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Business Analyst – Data Analytics & Insights

Overview of job

Choreograph, a WPP company, is a motivated Business Analyst with Entry level to 2 years of experience to join our dynamic data team. The ideal candidate will have a strong foundation in SQL, Data Visualization, Cloud Technologies, and Python to support data exploration and insights generation. As a Business Analyst, you will play a key role in helping the business make data-driven decisions by analyzing complex datasets, generating actionable insights, and communicating findings effectively. Choreograph Analytics & Insights is a global team with centres of excellence in Western & Central Europe, North & South America, and Asia Pacific. The role would be based out of our Asia Pacific centre in Singapore and cover multiple markets across the region.

Reporting of the role

This role reports to the Manager level within Choreograph APAC Analytics & Insights [Delivery] team

3 Best Things About The Job

• Opportunity to work directly with the world’s biggest brands on high profile projects regionally and globally
• A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
• Working within a proven, high performing team with an excellent network of support and development opportunities within Choreograph-GroupM and WPP
  
  

Measures of success –

In One Month, You Will

• Have a clear understanding of the company’s data infrastructure, tools, and the datasets you’ll be working with.
• Become familiar with the team’s ongoing projects and the specific business needs you’ll be supporting.
• Begin contributing to data analysis tasks, writing SQL queries, and creating simple reports.
• Develop relationships with stakeholders and understand the key business drivers.
  
  

In Three Months, You Will

• Be proficient in handling data exploration tasks and generating insights from various data sources.
• Contribute to the creation of data visualizations and reports that provide actionable business intelligence.
• Have a good understanding of the tools and processes in use, and actively contribute to improving these processes.
• Collaborate effectively with team members and business stakeholders to ensure alignment of data-driven goals.
  
  

In Six Months, You Will

• Take ownership of specific data analysis projects, delivering insights that influence business strategies.
• Develop advanced visualizations and dashboards that make complex data accessible and actionable for business leaders.
• Leverage Python and other tools to automate data analysis tasks and improve efficiency.
• Start taking a leadership role in certain areas, offering solutions to challenges and streamlining data processes.
• Begin exploring advanced data technologies, such as machine learning or big data platforms, to enhance analysis capabilities.
  
  

Responsibilities

• Data Exploration and Insights Generation: Explore large datasets to identify patterns and trends that inform business decisions. Generate actionable insights through data analysis.
• SQL & Data Manipulation: Write and optimize SQL queries to extract, clean, and transform data from various sources.
• Data Visualization: Create compelling visualizations and reports using tools like Power BI, Tableau, or other visualization platforms to communicate insights clearly and effectively.
• Python for Data Analysis: Apply Python for data wrangling, statistical analysis, and automation of repetitive tasks in data workflows.
• Collaboration with Stakeholders: Work closely with cross-functional teams to understand business needs and translate them into data analysis and reporting requirements.
• Cloud Technologies: Utilize cloud platforms (e.g., AWS, Azure, Google Cloud) to access, store, and process data for analysis.
• Support Decision-Making: Assist in data-driven decision-making by providing timely and accurate reports, dashboards, and insights that drive business strategies.
  
  

Skills And Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

Required Skills

• Currently pursuing a Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, Mathematics, or a related field.
• Basic knowledge of SQL and experience writing queries to manipulate and analyze data.
• Familiarity with data visualization tools (e.g., Power BI, Tableau).
• Exposure to Python and its use in data analysis and automation.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to learn quickly and adapt to new technologies and methodologies.
• Excellent communication and presentation skills, with the ability to explain complex data findings to non-technical stakeholders.
  
  

Good To Have

• Experience with machine learning algorithms and techniques.
• Familiarity with big data technologies like Spark and Hadoop.
• Basic understanding of data warehousing concepts.
• Knowledge of statistical modeling and hypothesis testing.
• Familiarity with version control systems (e.g., Git).
  
  

Life at WPP Media & Benefits



Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Choreograph

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

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