Brokerage Products Manager

HSBC; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

HSBC Bank Malaysia Berhad seeks a Brokerage Products Manager to lead the definition, design and execution of digital marketing campaigns, client engagement and servicing for the self-directed trading platform HSBC WorldTrader.

You will drive sales targets, liaison with channels and branches, and ensure compliance while expanding the active self-directed trader base across Malaysia.

Qualifications

• CMSRL license is required for the role.
• Experience as a digital marketer with a track record of growing business via digital messaging and sales.
• Established track record in large financial services organizations with diverse stakeholders.

Responsibilities

• Achieve broking sales and business targets, drive revenue and customer growth.
• Design, implement and manage digital marketing campaigns for HSBC WorldTrader.
• Collaborate with contact centers, branches and marketing teams to promote usage of HSBC WorldTrader.
• Lead client engagement, servicing, dispute resolution and customer experience initiatives.
• Ensure compliance with internal and external guidelines.

Skills

Digital marketing

Leadership

Client engagement

Team collaboration

Education

CMSRL License

Tools

HSBC WorldTrader

Job description

Some Careers Grow Faster Than Others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

International Wealth & Premier Banking (IWPB) leverages HSBC’s global wealth and premier banking expertise and capabilities to deliver a broad range of world-class wealth banking solutions to customers. IWPB is ideally placed to serve the increasing numbers of affluent and high net-worth customers - especially those with international banking needs who seek new investment opportunities to help them to protect and grow their wealth.

Our recognised brand, financial strength and complementary footprints reinforce HSBC’s position in the world’s wealth markets. Driving for growth in key markets around the world, the business comprises areas such as wealth management, premier & retail banking, insurance and asset management, with a focus on customer‑centric propositions and innovative and efficient distribution channels that will differentiate our customer experience and deliver market leading wealth management solutions.

We are currently seeking a high caliber professional to join our team as Brokerage Products Manager based in Malaysia to play a leadership role in our self-directed brokerage business.

This role is responsible for the definition, design and execution of digital marketing campaigns, client engagement and servicing, dispute resolution and client experience, and sales force mobilization.

Principal Responsibilities

• Be responsible for the achievement of broking sales and business targets, key objectives and key results such as net new account growth, overall revenue, average monthly trades, TAT and Net Promoter Score (NPS)
• Execute strategies for profitable development of business, enhancing brokerage products
• Design, implement and manage performance of digital market campaigns with new and existing clients, targeted at acquiring new customers and driving usage of HSBC WorldTrader
• Liaise with contact centres and branch staff to promote usage of HSBC WorldTrader
• Deliver commercial growth in line with HSBC FRP, focusing on growing market share of the total addressable market (TAM) of active self-directed traders
• Be familiar with the HSBC WorldTrader platform services and ensure clients can execute self-directed transactions
• Ensure regulated activities adhere to internal and external guidelines and policies
• Create customer centric growth strategies in line with HSBC's broader Capital Markets business and existing Wealth and Personal Banking (WPB) propositions
• Liaise with Customer Lifecycle Management (CLCM) team and collaborate closely with Proposition team to service the portfolio of self-directed investing clients who trade a multitude of investment products
• Treat existing customers as a portfolio of relationships, collaborating with local and group Marketing, Data and Analytics, Strategy, Strategic Partnerships, Technology and Digital teams
• Liaise with Data and Analytics team and run experiments and A/B tests using advanced digital messaging and client lifecycle management capabilities
• Join relationship managers with HNW clients or frequent traders at events, appointments and discussions as a subject matter expert on HSBC WorldTrader platform
• Support first line of defense staff in the efficient and positive resolution of client complaints and disputes
• Proactively maintain and improve processes with digitalization or automation

Requirements

• Capital Markets Services Representative's License (CMSRL) Holder
• Preferably min. 5 years' experience commercializing new and innovative brokerage services at a fintech or specialist broker in Malaysia or abroad
• Experience in mid-senior role as a digital marketer, with a demonstrated track record of growing business via digital messaging, engagement and sales
• Established track record of delivery within large financial services organizations, especially those with a complex stakeholder group
• Experience trading professionally or personally will be well-regarded
• Experience in leadership at specialist brokerages, bank-brokers or fintechs is well-regarded
• Proven people management track record essential

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by HSBC Bank Malaysia Berhad