Branding and Marketing Manager

Tea Garden Management; Johor Bahru; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food establishment in Malaysia is seeking a Marketing Manager to enhance brand identity through innovative strategies. The ideal candidate will oversee marketing initiatives, conduct market research, and collaborate with teams to drive brand engagement, contributing to the company's legacy of authentic Malaysian cuisine.

Benefits

Medical Benefits

Education Support

Dental Care

Training Programs

Staff Dining Discount

Qualifications

• Proven experience in branding and marketing roles.
• Strong understanding of brand management and marketing principles.
• Proficiency in digital marketing tools and analytics.

Responsibilities

• Develop and implement branding strategies.
• Lead creation of marketing campaigns.
• Conduct market research and analysis.
• Monitor and analyze campaign performance.

Skills

Project Management

Creative Thinking

Digital Marketing

Communication

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Develop and implement branding strategies and guidelines to maintain a strong and cohesive brand identity across all channels and touchpoints.

Lead the creation of compelling marketing campaigns and activations to drive brand awareness, customer acquisition, and engagement.

Collaborate with internal stakeholders and external agencies to develop creative assets, including brand visuals, packaging, signage, and digital content.

Market Research and Analysis:

Conduct market research and analysis to identify consumer insights, market trends, and competitive benchmarks.

Manage the execution of marketing initiatives across multiple channels, including digital, social media, PR, events, and partnerships.

Performance Monitoring and Reporting:

Monitor and analyze campaign performance metrics, including sales, traffic count, and Malay traffic count, providing regular reports and insights to optimize marketing efforts and drive ROI.

Brand Partnerships and Collaborations:

Support the development of brand partnerships and collaborations to expand brand reach and relevance.

Industry Trends and Best Practices:

Stay up to date with industry trends, emerging technologies, and best practices in branding and marketing.

Budget Management:

Develop and manage the branding and marketing budget, ensuring cost-effective strategies and optimal use of resources.

Crisis Communication:

Develop and implement crisis communication strategies to protect and manage the brand’s reputation during challenging situations.

Customer Feedback Integration:

Integrate customer feedback into branding and marketing strategies to enhance customer satisfaction and loyalty.

Training and Development:

Provide training and support to team members on brand guidelines and marketing best practices.

Job requirements:

Bachelor’s degree in marketing, Business, Communications, or a related field.

Proven experience in branding and marketing roles.

Strong understanding of brand management and marketing principles.

Excellent project management and organizational skills.

Creative thinking with the ability to generate innovative marketing ideas.

Proficiency in digital marketing tools and analytics platforms.

Strong communication and interpersonal skills.

Ability to work collaboratively with cross-functional teams and external partners.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a marketing manager? Which of the following types of qualifications do you have? How many years' experience do you have in market research? Have you worked in a role where you were responsible for budget management & forecasting? Have you worked in a role where you were responsible for brand planning?

Hospitality & Tourism 101-1,000 employees

'Great Taste with Story'

Established in 2005, our vision for Tea Garden is to build a legacy of Malaysian food culture that brings back memories and satisfaction to everyone in the world. We fulfil our vision by promoting authentic Malaysian culture through our distinctive cuisine made from fresh, quality ingredients.

We believe good food brings people together. Our Malaysian cuisine plays an important role in breaking the barriers of language, race, and all walks of life by embracing the multicultural flavours of Malaysia. Each dish is made to nourish the soul and body and make our customers feel loved.

Our founder, Mr. Tan Chek Kiang has almost 40 years of experience in the Food & Beverage business. He has accumulated invaluable experiences from working at Chinese seafood restaurants, and traditional coffee shops, and now helms the reins at the company. Our Executive Chef, Mr. Yap Teck Peng, has close to 50 years of experience in the Food and beverage industry in Malaysia, Singapore, Switzerland and New Zealand. Both Mr. Tan and Mr. Yap believe that serving fresh, quality and authentic Malaysian delicacies comes from the heart to ensure that our customers enjoy the best taste of Malaysia.

Managed by a team of passionate individuals devoted to preserving and promoting Malaysian cuisine, our chain of restaurants has since expanded locally as well as globally; bringing delicious and quality cuisine for the enjoyment of our customers.

'Great Taste with Story'

Established in 2005, our vision for Tea Garden is to build a legacy of Malaysian food culture that brings back memories and satisfaction to everyone in the world. We fulfil our vision by promoting authentic Malaysian culture through our distinctive cuisine made from fresh, quality ingredients.

We believe good food brings people together. Our Malaysian cuisine plays an important role in breaking the barriers of language, race, and all walks of life by embracing the multicultural flavours of Malaysia. Each dish is made to nourish the soul and body and make our customers feel loved.

Our founder, Mr. Tan Chek Kiang has almost 40 years of experience in the Food & Beverage business. He has accumulated invaluable experiences from working at Chinese seafood restaurants, and traditional coffee shops, and now helms the reins at the company. Our Executive Chef, Mr. Yap Teck Peng, has close to 50 years of experience in the Food and beverage industry in Malaysia, Singapore, Switzerland and New Zealand. Both Mr. Tan and Mr. Yap believe that serving fresh, quality and authentic Malaysian delicacies comes from the heart to ensure that our customers enjoy the best taste of Malaysia.

Managed by a team of passionate individuals devoted to preserving and promoting Malaysian cuisine, our chain of restaurants has since expanded locally as well as globally; bringing delicious and quality cuisine for the enjoyment of our customers.

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Perks and benefits Medical Education support Dental Training, Medical Benefit, Staff Dining Discount,

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