Brand Online Manager

The Estée Lauder Companies Inc.; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading global beauty company seeks an experienced e-commerce strategist to elevate their online presence and drive sales performance across South East Asia. The role involves managing digital marketing initiatives, working closely with stakeholders, and optimizing strategies to align with global brand objectives. Ideal candidates will possess strong leadership skills and a proven track record in e-commerce, ensuring the company's continued growth in a competitive marketplace.

Benefits

Competitive packages

Ongoing training

Work-life balance initiatives

Qualifications

• 7 years of experience in e-commerce or digital marketing.
• Strong leadership and stakeholder management skills.
• Ability to work effectively across multiple geographies.

Responsibilities

• Team up with Regional Brand VP to develop online strategies.
• Monitor online performance metrics to improve user experience.

Skills

Leadership

Stakeholder Management

Interpersonal Skills

Analytical Mindset

Attention to Detail

Adaptability

Education

Bachelor’s Degree

Job description

About The Estée Lauder Companies Inc.

Estée Lauder is a leading manufacturer, marketer, and seller of premium skin care, makeup, fragrance, and hair care products, representing luxury and prestige brands globally. Our products are available in approximately 150 countries under brands such as Estée Lauder, Clinique, La Mer, M·A·C, Bobbi Brown, Aveda, Jo Malone London, and many others.

What You Will Achieve

• Collaborate with the Regional Brand VP to develop online strategies aligned with global brand objectives, managing online P&L, setting regional channel goals, and forecasting sales and volume to support demand planning.
• Manage the SEA activation portfolio, validating media and CRM plans, overseeing execution, and tracking performance to optimize ROI.
• Serve as the primary contact for SEA4 and TH brand teams, coordinating with specialists across markets to execute activation plans effectively and align with sales targets and peaks.
• Implement recommendations from the Growth Team on SEO, Paid Media, Retention, and UX, participating in tests and measuring results.
• Monitor weekly online performance metrics such as sales, traffic, conversion rates, and other KPIs, continuously improving user experience and engagement.

What You Will Need

• Bachelor’s degree with 7 years of experience in e-commerce or digital marketing within consumer brands or digital agencies.
• Strong leadership, stakeholder management, and interpersonal skills.
• Ability to work effectively across multiple geographies and time zones.
• Analytical mindset, adaptability, and attention to detail.

What We Offer

• Competitive packages and ongoing training to support career growth.
• Opportunities for learning, leadership, and diverse experiences.
• Work-life balance initiatives and supportive policies.

Who We Are

We are a global leader in prestige beauty, committed to innovation, creativity, and excellence. Our organization values respect, integrity, and diversity, aiming to inspire individual beauty and deliver exceptional products and experiences worldwide.