Brand Narrative Architect for Growth

The Branding Journal; Petaling Jaya; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

BJAK is seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive marketing initiatives across ASEAN. You will develop compelling narratives, design integrated strategies, and ensure a consistent brand presence across channels.

You’ll collaborate with designers, content creators, and cross‑functional teams to translate brand strategies into high‑quality assets, analyze results, and continuously improve campaigns.

Qualifications

• 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
• Strong understanding of branding, content development, social media, and community engagement.
• Ability to translate business goals into creative concepts and integrated brand strategies.
• Familiarity with content management systems, community platforms, and analytics tools.
• Excellent communication, storytelling, and strategic thinking skills.
• Proven ability to manage multiple projects with strong attention to detail.
• Highly proactive, adaptable, and comfortable working in a fast-growth environment.

Responsibilities

• Define and evolve BJAK’s brand narrative, positioning, and messaging across markets.
• Lead ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement.
• Ensure brand consistency across all communication touchpoints, content formats, and marketing activities.
• Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.
• Work closely with designers, content creators, and cross-functional teams to translate brand strategies into high-quality creative assets.
• Monitor campaign performance, analyze results, and provide strategic insights for continuous improvement.
• Oversee content strategy for social media, newsletters, and community channels to ensure impactful storytelling.
• Build and nurture an active online/offline community aligned with BJAK’s mission and brand values.
• Develop initiatives that increase participation, advocacy, and brand loyalty.
• Identify and leverage user-generated content to strengthen brand authenticity.

Skills

Brand strategy

Creative strategy

Digital marketing

Branding

Content development

Social media

Community engagement

Communication

Storytelling

Project management

Tools

CMS platforms

Analytics tools

Community platforms

Job description

BJAK is seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive marketing initiatives across ASEAN. You will develop compelling narratives, design integrated strategies, and ensure a consistent brand presence across channels.

You’ll collaborate with designers, content creators, and cross‑functional teams to translate brand strategies into high‑quality assets, analyze results, and continuously improve campaigns.