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Brand Marketing Manager

7 Eleven

Kuala Lumpur

On-site

MYR 150,000 - 200,000

Full time

4 days ago

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Job summary

A leading convenience store chain is seeking a Brand Manager to enhance brand awareness and drive sales. The role includes developing brand strategies, executing marketing plans, and managing campaign performance. Ideal candidates will have a strong background in marketing and a passion for innovative brand development.

Benefits

Medical benefits

Parking

Handphone benefits

Petrol card

Staff discounts

Qualifications

At least 6 years of experience in a marketing role.
Proven experience in leading multi-channel marketing campaigns.
Experience in retail or FMCG is advantageous.

Responsibilities

Develop and manage brand strategies for product lines.
Plan and execute marketing communications and campaigns.
Analyze consumer behavior and optimize marketing efforts.

Skills

Brand development

Strategic marketing

Data analysis

Creative campaign management

Education

BSc/MSc in Marketing or related field

Add expected salary to your profile for insights

The Brand Manager is responsible for developing and managing the product lines. This role involves creating and executing strategic marketing plans to increase brand awareness, drive sales, and enhance customer loyalty for the brand.

Responsibilities:

Develop brand strategy, including setting style guides, brand guidelines, brand vision, and value proposition for both short- and long-term goals.

Plan and execute all communications and media activities across all channels, including online and social media.

Assist with product development, pricing, and new product launches, as well as develop new business opportunities.

Create and manage promotional collateral to establish and maintain product branding.

Develop strategies and tactics to promote the company and drive qualified traffic to our front door.

Deploy successful marketing campaigns and manage their implementation from ideation to execution.

Experiment with a variety of organic and paid acquisition channels, such as content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

Produce valuable and engaging content for our website, app, and social media that attracts and converts our target audiences.

Oversee and approve marketing materials, from below-the-line (BTL) to online and social media.

Measure and report on the performance of marketing campaigns, gain insights, and assess results against goals.

Manage the budget for marketing initiatives, advertising, and promotional items.

Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis, allocating funds wisely.

Conduct competitor and customer insights analysis.

Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements:

BSc/MSc degree in Marketing or a related field, with at least 6 years of experience.

Demonstrable experience in marketing, along with the potential and attitude required to learn.

Proven experience in identifying target audiences and creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate.

Proven experience in brand development.

Numerically literate and comfortable working with numbers, interpreting metrics, and processing data using spreadsheets.

A strong sense of aesthetics and a passion for great copywriting and witty communication.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Retail or FMCG background is a significant advantage.

At least 2 years of experience in a Team Manager position.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Brand Marketing Manager? Have you worked in a role where you were responsible for brand planning? Are you experienced with copy writing and content creation? How much notice are you required to give your current employer?

Retail & Consumer Products More than 10,000 employees

About Us

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn Bhd is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 30 years. 7-Eleven Malaysia is the single largest convenience store chain with more than 2,400 stores nationwide, serving over 900,000 customers daily.

In line with our business expansion plans, we are always on the lookout for dynamic and vibrant talents who are keen to build their career with 7-Eleven Malaysia.

Our Vision

To be the best retailer of convenience

Our Mission

To consistently serve the changing needs of customers for their convenience

Our Core Values

Understand: We seek to understand the needs of stakeholders & the company to make the best (balanced) decisions

Simplify: We work towards making things convenient for people to increase the effectiveness of our solutions

Solve: We find ways to resolve issues that prevents us from delivering value to those we serve

Connect: We communicate to manage people’s expectations in the most effective manner