Brand & Marketing Manager

Define and maintain the brand identity, voice, and tone across all touchpoints.

Lead brand positioning, messaging, and visual consistency across campaigns and assets.

Conduct regular brand audits to ensure alignment and relevance in the market.

Marketing Campaign Management

Plan, execute, and optimize multi-channel marketing campaigns (online and offline).

Collaborate with internal teams (design, product, sales) and external agencies/vendors to deliver impactful campaigns.

Oversee production of marketing materials including brochures, videos, email newsletters, and social media content.

Digital & Content Marketing

Manage digital channels including website, SEO/SEM, email marketing, and social media platforms.

Develop content calendars and strategies to drive engagement and brand awareness.

Track and analyze performance metrics to refine strategies and improve ROI.

Market Research & Insights

Conduct market research and competitive analysis to understand industry trends and customer behavior.

Translate insights into actionable strategies and creative executions.

Team & Budget Management

Lead and mentor a team of marketing professionals (if applicable).

Manage budgets, timelines, and deliverables efficiently.

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or related field.

3+ years of experience in brand management, marketing, or a related field.

Proven track record of creating and executing successful marketing strategies.

Strong understanding of digital marketing tools and analytics (Google Analytics, Meta Ads Manager, etc.).

Excellent communication, leadership, and project management skills.

Creative thinker with attention to detail and a passion for brand building.