Brand Marketing Executive

Ajinomoto; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

Ajinomoto (Malaysia) Berhad is inviting energetic candidates to apply for the role of Trade Marketing Executive. This position requires managing branding and marketing strategies to enhance customer engagement and product profitability, ensuring the successful execution of marketing plans while coordinating new product development.

Qualifications

• Bachelor's Degree in Food & Beverage Services Management or related field.
• At least 2 years working experience in related field.
• Good command in English and Malay.

Responsibilities

• Ensure all brand marketing activities align with global brand strategy.
• Prepare the annual marketing plan and conduct market analysis.
• Manage product profitability and conduct new product development.

Skills

Good command in writing & speaking English

Computer Literacy

Team Player

Education

Bachelor's Degree in Food & Beverage Services Management

Post Graduate Diploma or Professional Degree in Business Management & Administration

Tools

Microsoft Office

Job description

A. Business and Brand Management:
1) Ensure all brand marketing activities and business solutions are executed inline with agreed global/ regional brand strategy and company policy.
2) Brand Strategy and Positioning in clear communicate the unique value proposition of the brand to differentiate it from competitors in the market.
3) Build and maintain brand perception that resonates with customers, fosters loyalty, and contributes to overall business success.
4) Brand Monitoring by monitoring brand mentions and customer feedback through fieldwork visit to understand Food Service preferences market trends and competitor activities.
5) Profitability: To manage the product profitability at planned Gross Profit (GP) and Business Profit (BP) level by having a deep understanding on the cost structure of the designated brand.

B. Brand / Marketing Strategy Management:
1) Sales: To plan the annual KPI, activities, expenses budget and schedule. To ensure the achievement of KPI within the schedule and expenses allocations.
2) ROI: To manage the activities ROI by having a deep understanding on the Food Service customers needs, market trend and operation.
3) Above The Line (ATL): To work closely with functional team and advertising agency on the ATL advertising plan to manage the effectiveness of the consumer communication tool. To meet the marketing objective such as increase brand awareness, improve brand image, improve food service perception, improve food service engagement, etc.
4) Below The Line (BTL): To work closely with functional team, related department and event agency on the BTL sales promotion and PR activities to increase sales off take, improve shelf display, induce trial purchase experiences and etc.
5) POP / Premium Management: To well manage of POP / Premium planning which include ordering, delivery schedule, receiving, quality checking, issuance and balance inventory management at different warehouse / store room location.

C. Marketing Planning:
1) Marketing Plan: To prepare the annual marketing plan which include the situation analysis (market, food service customers, competitor, sales performance and resource), identify key issue, propose directional solution and action plan.
2) Mid-Term / Long Term Plan: To set direction of next 3-years to 10-years plan based on SWOT analysis by taking into consideration both internal and external factors for future company expansion plan.

D. Product / Business Development and Improvement:
1) New Product Development: To promote company diversification program.
(1) To conduct analysis on market opportunities, trend and internal resource.
(2) To establish product concept for prototype recipe development.
(3) Development schedule (until product launching)
(4) Brand name, package and design development.
(5) Marketing and sales plan (Profit and Loss Plan; expenses budget)
(6) Market survey to understand the consumer needs and behaviour, concept
acceptance and prototype preferences.
(7) Rules and Regulations for package labelling.
(8) Launching of new product and monitor the progress.

2) Improvement of Existing Product:
(1) Continuous study to understand consumer insight and propose counter measure such as change product concept, modify packaging structure, alter package design to enhance the product competitive edge.
(2) To make improvements recommendations based on internal sales staffs and external Food Service feedback.
(3) To coordinate with related department on the cost improvement programs to promote cost competitiveness and profit improvements.

• Any other responsibilities assigned by superiors from time to time.

______________________________________________________________

Job Requirements:

• Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, in Food & Beverage Services Management, Business Management & Administration or related field.
• At least 2 year(s) of working experience in the related field is required for this position.
• Able to travel by schedule for business purposes.
• Good command in writing & speaking English and Malay.
• Computer Literacy: Familiar with Microsoft office.

Personality Attributes:

• Strong commitment, show drive to do well, willing to learn, detail, focus, creative, responsible and Independent.
• Good cooperation and team player.
• Healthy lifestyle and willing to travel.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Trade Marketing Executive? Which of the following types of qualifications do you have? Are you willing to travel for this role when required? Which of the following Microsoft Office products are you experienced with? Do you have experience in a sales role? How would you rate your English language skills?

Manufacturing, Transport & Logistics 101-1,000 employees

Ajinomoto (Malaysia) Berhad, a multinational company under Ajinomoto Co. Incorporated, Japan, a well established and reputable food production organisation established in 1961. A market leader company with famous brands like AJI-NO-MOTO , SERI-AJI , TUMIX, cordially invite bright and energetic candidates to build an exciting career with us.

Ajinomoto (Malaysia) Berhad, a multinational company under Ajinomoto Co. Incorporated, Japan, a well established and reputable food production organisation established in 1961. A market leader company with famous brands like AJI-NO-MOTO , SERI-AJI , TUMIX, cordially invite bright and energetic candidates to build an exciting career with us.

Researching careers? Find all the information and tips you need on career advice.