Brand & Marketing Communications Specialist

Maxis; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

Maxis is seeking a Brand Strategy Manager to enhance their brand image through innovative strategies and effective communication. The role requires a self-starter with at least 10 years of marketing experience and expertise in developing compelling brand stories. Join Maxis to make a significant impact in the telecommunications industry while promoting inclusiveness and diversity in the workplace.

Qualifications

• At least 10 years of experience in advertising/marketing/brand.
• Experience in telecommunications industry is an advantage.
• Sharp analytical mind with appetite for consumer insights.
• Excellent interpersonal and presentation skills.

Responsibilities

• Lead brand strategy and development of a strategic brand plan.
• Design branded experiences across retail, social, and digital platforms.
• Communicate key messages and manage stakeholder deliveries.
• Develop toolkits for social media platforms.

Skills

Analytical skills

Interpersonal skills

Presentation skills

Marketing insights

Education

Bachelor’s degree in business/marketing/advertising/finance

Tools

Microsoft PowerPoint

Microsoft Excel

Google Ads

Google Tag Manager

Google Campaign Manager 360

Google Data Studio

Facebook Blueprint

Tik Tok

SEO/SEM

Job description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
  
  

Why does this job exist and why is it critical?

Overview

It’s a business. And it’s about brand and performance. Specifically returns from marketing efforts and maximizing brand to prime for product marketing. Naturally, it requires a thinker, a go-getter, doer and a knack for details.

At Maxis, we feel everyone needs to be a self-starter, be relentlessly curious, restless and wants to drive change. To switch back and forth on the bigger picture strategies and yet, roll up sleeves and grind when it matters.

But no man is an island. So must love unlocking win-win-win partnerships as a team in a fast-paced environment, embrace diversity along the way.

Reporting to the Head of Brand & Marketing Communication, who is strategic-focused, you will play the role in developing the brand stories, experiences and strategies of the Maxis group. You will be responsible for end-to-end design & delivery of a market leading Brand & Communications strategy, that encompasses Brand, Sponsorship & CSR activities, to achieve strong growth as well as align with strong brand preference outcome. The role is also responsible for ensuring that processes associated with the delivery of these strategic plans operate efficiently. In short, you will be joining a team that is responsible to enhance and drive Maxis’ brand image, positioning and message to market.

“In short, all efforts are guided by our brand purpose. We are committed to invest to help people and businesses in the country to always be ahead in a changing world.”

Accountabilities

• Lead Brand strategy - Development of a strategic brand plan that allows an ‘always-on’ presence in market, utilising paid, owned and earned channels. Guardian of brand. That’s as much as the assets of brand, as it is the spirit of the brand. You will inspire, guide, enforce and create for what we believe in.
• Lead the design of branded experiences by optimising existing owned channels such as retail, social and digital platforms
• Lead the brand communications ideas and execute media, creative and key message development. Responsible for the ongoing delivery management of relevant stakeholders - including internal stakeholders & external parties such as creative & media agencies.
• Develop a culture of collaboration and partnership which promotes and enhance Maxis’ reputation in the community consistent with Maxis’ brand purpose objectives
• Develop fit-for-use toolkits for Maxis’ social media platforms (including copy, tonality, digital banners, social contents etc.)
• End to end responsibility for the on budget and timely delivery of this brand activity including brief, creative development, approvals, production, notification of internal stakeholders, and results analysis.
  
  

Key Requirements

• At least a bachelor’s degree in business/marketing/advertising/finance or equivalent
• Experience in telecommunications industry will be an advantage although not a must
• At least 10 years of experience in advertising/marketing/brand
• Sharp analytical mind and an appetite for consumer insights, research & analysis
• Meticulous and hands-on team player.
• Excellent interpersonal and presentation skills to communicate confidently and effectively.
• Well verse with Microsoft powerpoint and excel is mandatory.
• Certification in Google Ads, Facebook Blueprint and being well versed in Google Tag Manager, Google Campaign Manager 360, Google Data Studio, Linkedin Campaign Manager, Tik Tok, SEO/SEM etc, will be an advantage
  
  

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
  
  

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.