Brand & Marketing Communication Manager

Jobstreet Malaysia; Johor Bahru; On-site; MYR 150,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic Branding & Marketing Communication Manager to lead brand strategy and marketing initiatives across various F&B brands. This exciting role involves developing cohesive brand identities, executing integrated marketing campaigns, and managing creative direction for all brand materials. The ideal candidate will have a strong background in F&B marketing, a passion for storytelling, and a proven ability to drive customer engagement. Join a vibrant team dedicated to creating memorable brand experiences and making a significant impact in the food and beverage sector.

Qualifications

• 3+ years of experience in branding and marketing communication.
• Strong portfolio of successful campaigns in F&B or related industries.

Responsibilities

• Develop and implement brand strategies for F&B outlets.
• Plan and execute integrated marketing campaigns across channels.

Skills

Brand Strategy

Marketing Communications

Digital Marketing

Project Management

Analytical Skills

Creative Thinking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Business

Tools

Meta

Google Ads

Mailchimp

Canva

Job description

The Branding & Marketing Communication Manager will lead and execute brand strategy and marketing communications across our F&B brands. The ideal candidate has a strong background in F&B marketing, a passion for storytelling, and a proven track record in building memorable brands and driving customer engagement both online and offline.

Main Duties and Key Responsibilities:

1. Brand Strategy & Development
   • Develop, refine, and implement brand strategies for multiple F&B outlets to ensure a cohesive brand voice and identity.
   • Oversee the development of brand guidelines and ensure consistent application across all touchpoints.
   • Conduct market research and competitor analysis to identify opportunities for differentiation.
2. Marketing Communications
   • Plan, develop, and execute integrated marketing campaigns (digital, print, events, PR) aligned with brand objectives and seasonal promotions.
   • Craft compelling marketing messages and promotional content that resonate with target audiences.
   • Manage relationships with media agencies, influencers, and partners to maximize brand visibility.
   • Lead the creation and execution of social media content plans, engagement strategies, and community management.
   • Collaborate with digital marketing teams on SEO/SEM, paid media, email marketing, and website updates.
   • Analyze campaign performance and consumer behavior to optimize content and communication strategies.
3. Creative Direction
   • Oversee the design and production of all brand materials, including menus, packaging, signage, and visual merchandising.
   • Work with in-house or outsourced designers, photographers, and videographers to bring brand concepts to life.
   • Develop and manage loyalty programs, brand activations, and customer engagement initiatives.
   • Handle brand-related PR activities and ensure timely communication during brand milestones, events, or crises.

Job Requirements:

• Bachelor’s degree in marketing, Communications, Business, or related field.
• Minimum 3 years of experience in branding/marketing communication.
• Strong portfolio of successful campaigns and brand management in F&B or related industries.
• Excellent written and verbal communication skills in [insert language requirements].
• Proficiency in digital marketing platforms and tools (e.g., Meta, Google Ads, Mailchimp, Canva, etc.).
• Creative, strategic thinker with strong project management and analytical skills.

Preferred Qualities:

• Experience with restaurant chains, QSRs, or premium dining brands.
• Familiarity with CRM systems and data-driven marketing.
• Passionate about food, dining culture, and hospitality trends.

Additional Information:

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