About WhiteCrow
We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. Our service also extends to complement our client’s in-house research.
About our client
Our client operates in the Pharmaceutical Manufacturing Industry, headquartered in Singapore, with branches in over 5 countries and 250 employees. They represent their clients in countries where they do not operate, marketing and selling their products. They are expanding and seeking new talent.
Role: Brand Manager (Vitamins & Nutraceuticals & Skiip)
Role Description:
- As a Key Account Manager for our direct-to-consumer (DTC) business, you will maintain and expand relationships with key clients.
- You will drive sales growth, ensure customer satisfaction, and manage key accounts to meet business objectives.
Responsibilities:
Client Relationship Management
- Develop and maintain strong relationships with key accounts to understand their needs and goals.
- Serve as the main contact for clients, addressing inquiries and resolving issues promptly.
- Manage business negotiations, including TTA, DA, to achieve sales targets.
- Conduct quarterly business reviews and updates for assigned customers.
- Leverage customer relationships for market intelligence and formulary listing.
Sales Strategy Development
- Collaborate with sales & marketing teams to create strategic plans for key accounts.
- Analyze market trends and customer needs to inform strategies.
- Develop and implement processes for local go-to-market, sales, and customer strategies.
- Manage sales projections, stocks forecast, and inventory levels to support growth.
Performance Tracking
- Monitor and report on account performance, sales metrics, and customer satisfaction.
- Prepare reports and presentations for stakeholders.
- Manage A&P trade fund/TTA investments within budget.
Cross-Functional Collaboration
- Work with marketing, product development, and customer service teams to align on client expectations.
- Coordinate with logistics and supply chain for timely delivery.
Negotiation and Contract Management
- Lead negotiations for trading terms and pricing with key accounts.
- Manage contract renewals and extensions.
Customer Advocacy
- Act as the voice of the customer within the organization.
- Gather feedback to improve products and services.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, or related field.
- 5+ years in account management or sales in the DTC sector.
- Proven success in managing key accounts and achieving targets.
- Excellent communication skills and ability to build rapport.
- Strong analytical and problem-solving skills.
- Proficiency in CRM and Microsoft Office.
- Self-motivated, results-oriented, and collaborative.