Brand Manager (Nestle Professional)

Nestlé; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading company in the food and beverage sector seeks a Brand Manager to develop and implement marketing strategies that drive sales and market share growth. The role involves planning food strategies, analyzing market trends, and managing budgets. Ideal candidates will possess a Bachelor's degree and have significant experience in marketing.

Qualifications

• 5+ years of working experience.

Responsibilities

• Plan and execute the Food strategy and marketing programs.
• Develop business plans and customer programs to increase market share.
• Manage the PFME budget for brand(s) and category profitability.

Skills

Proficiency in Mandarin

Education

Bachelor's Degree in Business Administration

Bachelor's Degree in Marketing

Bachelor's Degree in Finance

Job description

Position Snapshot

Location: Petaling Jaya, MY

Company: Nestlé Malaysia

Full-time

Bachelor’s Degree

5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Brand Manager to plan and control the development and implementation of short and long term marketing strategies towards achieving planned sales, profit and market share objectives to ensure growth of the Nestlé Professional culinary business.

A day in the life of a Brand Manager

1. Plan and execute the Food strategy and marketing programs, focusing on food solutions and Western cuisine range, including strategic developmental SKUs (Savory Solutions portfolio). Handling the largest brand in Nestlé from an Out of Home perspective.
2. Understand customer and consumers' habits, attitudes and motivations and translate into inspiring insights and a compelling brand plan to drive competitive advantages.
3. Strengthen C2C engagements related to the entire savory portfolio and build relationships with various associations to continue building the brand in Out of Home channels.
4. Develop business plans and customer/consumer programs to increase consumption moments and market share, focusing on Key Channels (e.g., FSR/Hotels/Cafes).
5. Develop and launch products within Pipeline framework, backed by customer/consumer insight, focusing on innovation and renovation.
6. Drive customized opportunities with the Key Accounts Team.
7. Assess market research/survey results, monitor competitor movements, analyze market trends, and propose relevant strategies and action plans.
8. Manage the PFME budget for brand(s) and category profitability.
9. Coordinate Food events such as exhibitions, cooking competitions, and customer demos.
10. Formulate and manage new business opportunities targeting industrial sales and e-commerce customers through strong coordination with the sales team.

What Will Make You Successful

• Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
• 5+ years of working experience
• Proficiency in Mandarin is an added advantage