Brand Manager, Malaysia (Contractor)

Suntory Global Spirits; Kuala Lumpur; Vor Ort; MYR 120.000 - 180.000; Vollzeit

Zusammenfassung

Suntory Global Spirits in Malaysia seeks a Brand Manager to drive growth of its premium portfolio (Jim Beam, Suntory Kakubin) across Southeast Asia, with strong ownership and regional exposure. You will shape shopper journeys and lead cross-functional initiatives with local teams and global brand partners.

The role focuses on building brand health through integrated campaigns, budget management, and insights-driven decision making, delivering measurable ROI while collaborating with agencies and

Qualifikationen

• Degree in Business Administration, Marketing or equivalent.
• 5+ years of relevant experience in strategic marketing and brand building Malaysia.
• Experience in managing premium lifestyle brands with digital marketing experience is an added advantage.
• Added advantage with knowledge & insights of spirits category.
• Fluency in local consumer insights
• Experience with delivering to commercial and marketing KPIs
• Strong analytical skills

Aufgaben

• Create, continuously monitor, and enhance brand experience at every key point on the shopper and consumer journeys.
• Formulate and deploy overall marketing strategy for Premium Category (Roku Gin, Toki Whisky, Hibiki)
• Deliver impactful consumer awareness & integrated marketing campaigns to improve brand health.
• Collaborate with the global brand teams in designing the required marketing toolkits and promotional materials for MY market.
• Design and drive the execution of the on/off trade visibility and promotional plans with Trade Marketing & commercial team.
• Monitor the market and brand performance, and competition to evaluate the existing and upcoming opportunities/ challenges. Recommend interventions.
• Manage marketing budget as per the internal financial process. Strive to improve the short and long-term ROI from the brand spend by recommending better investment choices, and their prioritization across activities.
• Develop relationships and build brand expertise with key support agencies, so that to enable stronger more consistent creative and activation outputs for Jim Beam/ Kakubin.

Kenntnisse

Strategic marketing

Brand building

Digital marketing

Analytics

Ausbildung

Bachelor's degree in Business Administration, Marketing or equivalent

Jobbeschreibung

What makes this a great opportunity?

Join a dynamic and fast-growing industry where you\'ll have the opportunity to shape the future of some of the world\'s most iconic premium spirits brands, including Jim Beam and Suntory Kakubin, across Southeast Asia. As a Brand Manager, you\'ll play a pivotal role in driving the growth of Suntory Global Spirits\' premium portfolio in a strategically important market, while enjoying significant ownership, autonomy, and exposure to regional leadership. You\'ll collaborate with a passionate, high-performing team and leverage the strength of a global organization, making a direct impact on both brand growth and business success.

Role Responsibilities

Create, continuously monitor, and enhance brand experience at every key point on the shopper and consumer journeys:

• Formulate and deploy overall marketing strategy for Premium Category (Roku Gin, Toki Whisky, Hibiki)


• Deliver impactful consumer awareness & integrated marketing campaigns to improve brand health.


• Collaborate with the global brand teams in designing the required marketing toolkits and promotional materials for MY market.


• Design and drive the execution of the on/off trade visibility and promotional plans with Trade Marketing & commercial team.


• Monitor the market and brand performance, and competition to evaluate the existing and upcoming opportunities/ challenges. Recommend interventions.


• Manage marketing budget as per the internal financial process. Strive to improve the short and long-term ROI from the brand spend by recommending better investment choices, and their prioritization across activities.


• Develop relationships and build brand expertise with key support agencies, so that to enable stronger more consistent creative and activation outputs for Jim Beam/ Kakubin.

Qualifications

Skills & Experience

• Degree in Business Administration, Marketing or equivalent


• 5+ years of relevant experience in strategic marketing and brand building Malaysia.


• Experience in managing premium lifestyle brands with digital marketing experience is an added advantage.


• Added advantage with knowledge & insights of spirits category.


• Fluency in local consumer insights


• Experience with delivering to commercial and marketing KPIs


• Strong analytical skills

Competencies

• Cross-functional collaboration skills, understanding how to deliver in a matrix organization


• Ability to partner with and influence multiple internal and external stakeholders


• Strong communicator (oral, written and presentation)

Behaviors

• A team player


• Has growth mindset and curiosity to always learn, find better solutions


• Structured thinker with enthusiasm to roll the sleeves up and make things happen


• Agile, embraces change and maximizes new opportunities