Brand Manager, Malaysia and Vietnam

Glanbia; Kuala Lumpur; Hybrid; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead brand strategies and drive innovative campaigns. This role involves managing comprehensive marketing initiatives, collaborating with cross-functional teams, and ensuring brand standards are met. The company values diversity and offers a supportive environment for career development. With a focus on work-life balance through hybrid working arrangements, this position provides an exciting opportunity to make a significant impact in the sports nutrition sector. If you're passionate about marketing and thrive in a fast-paced environment, this is the perfect opportunity for you.

Benefits

Competitive compensation package

Continuous learning opportunities

Hybrid working arrangements

Qualifications

• 6-7 years of experience in Consumer Brand Marketing in MNC FMCG.
• High fluency in English; knowledge of Chinese and Malay is a plus.

Responsibilities

• Drive brand activities and manage marketing strategies across platforms.
• Collaborate with agencies for effective media and communication plans.

Skills

Consumer Brand Marketing

Project Management

Communication Skills

Analytical Skills

Negotiation Skills

Time Management

Self-initiative

Problem-Solving

Entrepreneurial Mindset

Education

Degree in Business

Degree in Marketing

Degree in Management

Degree in Finance

Degree in Economics

Degree in Commerce

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Join the World's #1 Sports Nutrition brand!

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, Isopure, SlimFast, BSN, Amazing Grass and Nutramino among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.

Principal Accountabilities

Marketing Strategy

1. Responsibility to drive brand activities including the day to day management of Creative, Influencers, Media and Trade Marketing to ensure the highest standard of communication and timely execution across multiple platforms in line with the brand plan and brand guidelines.
2. Execute consumer marketing launch plans for assigned projects on product innovations, product re-launches or category thematic campaigns in a timely and accurate manner.
3. Lead the gym sampling and integration program and execution with the support of KOL & Influencer Specialist.
4. Work on the launch of globally led NPD initiatives as identified e.g. New Flavour Launches.
5. Work with Country Manager to craft 3 year longer term brand marketing strategy.

Media & Communication Plan

1. Work closely with the Digital Agency and KOL & Sports Community Specialist to collaborate on the creation of branded creative, including paid and organic content.
2. Work with Digital Agency and scheduling of organic content across various digital platforms where required.
3. Follow up execution plan of A&P spend for product’s ATL & BTL communication, working with Media Agency to ensure timeliness.
4. Manage day-to-day relationship with agencies to deliver activity on time and on budget, write relevant and compelling media briefs.
5. Follow up point of contact for cross functional team on providing information, planning, task segregation for the campaigns.
6. Follow up point of contact to manage external agencies/business partners to meet the campaign deliverables.

Brand Image & Brand Standard

1. Check and ensure brand guidelines are executed without errors for all internal and external product brand communications.

Finance & Budgeting

1. Financially able to track and monitor A&P spending, recommend product pricing analysis and help out in budget planning process and budget reviews.
2. Management of marketing budgets within agreed targets and align with customer advertising activities.

Market Research

1. Execute and value add to research projects planned in support of line manager.
2. Analyze market and conduct consumer research in order to have a better understanding of sales trends and how consumer needs work in conjunction with the insights team.

Team Management

1. Work well in a positive and mature manner with cross functional team to deliver business objective.
2. Self-initiative to own career development plan.
3. Courage & actively give and seek feedback from line manager and colleagues.

Others

1. Update Direct Line Manager on the status of the principal accountabilities based on internal and external information: market research for brand image, usage, market share.
2. Demonstrate highly effective communication within the cross-function (with Sales team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
3. Complete standard monthly reporting templates as required by category assigned in a timely and data accurate manner.
4. Shall be responsible for safe-keeping and updating the products artworks (hardcopy & Softcopy).

Skills, Know How And Experience

1. Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce.
2. At least 6-7 years Consumer Brand Marketing experience within the similar capacity of MNC FMCG environment preferred (Sports Category / Sports Nutrition / Fitness Industry a plus).
3. High fluency and comprehension (Oral & Written) in English – Plus point: Chinese and Malay languages.
4. Microsoft Excel & PowerPoint Savvy.
5. Self-initiator and high level of self-accountability.
6. Effective planning, time management, presentation, negotiation, communication and project management.
7. Persuasive & effective communication across functions.
8. High Problem-Solving Skill with an analytical mindset.
9. Has Entrepreneurship & Ownership with a high sense of urgency and able to thrive under pressure.
10. Positively motivated with a Can-do attitude.
11. High awareness and passion for today’s trends and news.

Where And How You Will Work

The opportunity will be based in our office located in Petaling Jaya with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.