Brand Manager - Guinness & Diageo Brands

Heineken Malaysia Berhad; Petaling Jaya; On-site; MYR 40,000 - 60,000; Full time

Job summary

Heineken Malaysia Berhad seeks a Marketing Executive to support brand management and campaign development. This role involves collaboration with agency partners and planning promotional activities for commercial success. The ideal candidate will have 3-5 years of experience in the FMCG sector with strong communication and analytical skills.

Qualifications

• 3-5 years marketing experience in FMCG, creative, or lifestyle industries.
• Experience in brand planning, promotions, activations, and innovation.

Responsibilities

• Assist in implementing the annual brand plan and ensure achievement of objectives.
• Develop and implement brand campaigns with agency partners.
• Plan promotional activities to deliver commercial objectives.

Skills

Communication

Analytical Skills

Problem Solving

Persuasive

Education

Degree in Business Administration, Marketing or equivalent

Job description

Role Purpose :

Supporting the Marketing Manager and the Senior Brand Manager on overall brand management, to ensure the achievement of pre-determined profit, volume, market share and equity objectives of focus brand.

Key Accountabilities

• Responsible for assisting the Marketing Manager/Senior Brand Manager with the implementation of annual brand plan ensuring achievement of jobs, whilst optimizing ROI in line with jobs and adopt zero-based budgeting throughout the year.
• Develop and implement brand campaigns in collaboration with agency partners, focusing on 360 activation across all key consumer touchpoints - ATL, Digital & Social Media, PR, BTL & Experiential events in line with brand direction.
• Work with the Trade Marketing team to ensure activations are embedded in the channel plans and responsible for planning of promotional activities in delivering commercial objectives.
• Present brand ideas, brand plans, innovations to internal stakeholders via road shows and trade visits.
• Drive innovation projects based on insights through innovation gate process together with the innovation project team. Track performance of innovation and evaluate according to guidelines in gate process.

Key Requirement

• Degree in Business Administration, Marketing or its equivalent with 3 – 5 years marketing experience in FMCG, creative or lifestyle industries, including promotions, innovation, activations and brand planning.
• Strong communication, persuasive and has problem solving skills
• Resourceful, meticulous and possess strong analytical skills