Brand Manager - Guinness & Diageo Brands

The HEINEKEN Company; Petaling Jaya; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector seeks a Marketing Manager Assistant to support brand management and campaign development. The role involves collaboration with agency partners and internal stakeholders to ensure successful brand activation and innovation projects. Candidates should have a degree in Business Administration or Marketing, along with 3-5 years of relevant experience in the industry.

Qualifications

• 3-5 years marketing experience in FMCG, creative or lifestyle industries.
• Strong communication and problem-solving skills.
• Resourceful and meticulous with strong analytical skills.

Responsibilities

• Assist in implementing annual brand plans and optimizing ROI.
• Develop and implement brand campaigns across various media.
• Plan promotional activities to achieve commercial objectives.

Skills

Communication

Persuasive

Problem Solving

Analytical

Education

Degree in Business Administration or Marketing

Job description

Role Purpose :

Supporting the Marketing Manager and the Senior Brand Manager on overall brand management, to ensure the achievement of pre-determined profit, volume, market share and equity objectives of focus brand.

Key Accountabilities

• Responsible for assisting the Marketing Manager/Senior Brand Manager with the implementation of annual brand plan ensuring achievement of jobs, whilst optimizing ROI in line with jobs and adopt zero-based budgeting throughout the year.
• Develop and implement brand campaigns in collaboration with agency partners, focusing on 360 activation across all key consumer touchpoints - ATL, Digital & Social Media, PR, BTL & Experiential events in line with brand direction.
• Work with the Trade Marketing team to ensure activations are embedded in the channel plans and responsible for planning of promotional activities in delivering commercial objectives.
• Present brand ideas, brand plans, innovations to internal stakeholders via road shows and trade visits.
• Drive innovation projects based on insights through innovation gate process together with the innovation project team. Track performance of innovation and evaluate according to guidelines in gate process.

Key Requirement

• Degree in Business Administration, Marketing or its equivalent with 3 – 5 years marketing experience in FMCG, creative or lifestyle industries, including promotions, innovation, activations and brand planning.
• Strong communication, persuasive and has problem solving skills
• Resourceful, meticulous and possess strong analytical skills