Brand Manager - FMCG Nutrition & Wellness

Randstad Malaysia; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading company in the health industry is seeking an experienced Brand Manager to oversee brand strategy and marketing for health supplement products. This pivotal role involves managing brand performance, NPD, and strategic collaboration across departments to drive growth. The ideal candidate will bring extensive experience in brand management and a data-driven approach to brand strategy.

Qualifications

• Degree in Marketing, Business, or relevant field.
• 6–8 years of brand management experience in FMCG or health supplement category.
• Strong commercial mindset with experience in data-driven brand strategy.

Responsibilities

• Lead brand planning and execution across various channels.
• Manage new product development and launch strategies.
• Develop brand positioning based on consumer insights.

Skills

Stakeholder Management

Strategic Planning

Data Analysis

Leadership

Communication

Education

Bachelor Degree

Job description

About the Company
Our client is a leading player in the health industry, known for delivering high-quality and scientifically backed products. With a strong presence in Malaysia and regional markets, the company is committed to promoting wellness and healthy living.

About the Role
We are seeking an experienced Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio of health supplement products. This role plays a pivotal part in shaping brand equity, launching innovations, and driving sustainable growth.

Key Responsibilities

• Lead brand planning and execution across ATL, BTL, digital, and in-store channels.

• Manage NPD and portfolio innovation, including launch strategies and go-to-market execution.

• Develop strong brand positioning based on consumer insights, market trends, and competitor analysis.

• Monitor brand performance, generate business reviews, and recommend growth strategies.

• Oversee A&P budget allocation and track effectiveness of brand campaigns.

• Collaborate with cross-functional teams (regulatory, trade marketing, supply chain) to align on key initiatives.

• Lead external agency relationships and ensure high-quality creative and media outcomes.

Requirements

• Degree in Marketing, Business, or relevant field.

• 6–8 years of brand management experience in FMCG or health supplement category.

• Strong commercial mindset with experience in data-driven brand strategy.

• Hands-on experience with new product development and marketing communications.

• Excellent stakeholder and project management skills.

• Strong analytical, leadership, and communication skills.

skills

no additional skills required

qualifications

no additional qualifications required

education

Bachelor Degree