Brand Manager, FMCG Foods & Snacks

Randstad Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Randstad Malaysia is seeking an experienced Brand Manager for a well-established FMCG client. The role focuses on leading brand strategy, campaigns, and portfolio performance across flagship food and snack categories.

You will collaborate with cross-functional teams and agencies to translate consumer insights into successful go-to-market strategies and product launches, while managing budgets and driving category growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5–8 years of brand marketing experience in FMCG, preferably in packaged foods, snacking, or impulse categories.
• Proven success in executing 360 marketing campaigns and launching products.
• Strong commercial acumen with budget management and data-led planning.
• Experience managing external partners (creative, media, PR).
• Excellent project management and cross-functional leadership.

Responsibilities

• Lead end-to-end development and execution of annual brand plans and marketing strategies across ATL, BTL, digital, and retail channels.
• Manage new product development and portfolio innovation from concept to launch.
• Translate consumer insights into brand positioning and commercial initiatives.
• Oversee A&P budget, monitor spending efficiency, and evaluate ROI across activations.
• Direct external agencies across creative, media, digital, and PR for 360 campaigns.
• Collaborate with trade marketing, sales, and supply chain for on-shelf presence and promotions.
• Monitor category performance and present recommendations to senior management.

Education

Bachelor Degree

Job description

Randstad Malaysia is seeking an experienced Brand Manager for a well-established FMCG client. The role focuses on leading brand strategy, campaigns, and portfolio performance across flagship food and snack categories.

You will collaborate with cross-functional teams and agencies to translate consumer insights into successful go-to-market strategies and product launches, while managing budgets and driving category growth.