Brand Manager (FMCG - Beverages)

JAC Recruitment; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive brand strategy and marketing initiatives. This role involves strategizing and executing brand plans, leading creative campaigns, and collaborating with sales and marketing teams to optimize brand performance. The ideal candidate will possess strong analytical and communication skills, with a proven track record in marketing, particularly within the FMCG sector. If you're passionate about brand management and eager to make an impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Minimum 5 years of marketing experience with a strong media network.
• Experience in alcoholic or luxury lifestyle industry is a plus.

Responsibilities

• Develop and implement brand strategies aligned with budget and timeline.
• Lead ATL and BTL marketing activities to enhance brand visibility.

Skills

Strategic Planning

Analytical Skills

Communication Skills

Public Relations

Media Network

Education

Degree in any discipline

Tools

Microsoft Office Tools

Job description

Our client is a leading principal company in the FMCG industry. As part of their business growth, we are looking for a Brand Manager who is experienced in brand strategy, planning and implementation of marketing & promotional activities.

Key Responsibilities:

• Strategise, develop and implement brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.

• Lead, develop, implement and evaluate creative and effective ATL activities (digital, media, PR and sponsorship) and BTL campaign ideas/concepts activities in line with the brand plan / global brand direction

• Work with Group Brand Manager to supervise and develop annual media and communication plan. Develop full year media review, strategic direction and annual master plan for key brands to optimize resources.

• Work closely with sales and trade-marketing function to develop channel by channel marketing activities covering products, packages, merchandising, promotions and activation.

• Leverage different resources (agencies, brand companies, sales) to collect market intelligence and competitive information.

• Monitor and control A&P spend to be in line with the agreed brand plan in cooperation with the finance team.

Job Requirements:

• Degree holder in any discipline.

• Minimum 5 years working experience in marketing, with experience in public relations, and has a good media and social network.

• Experience in alcoholic or luxury lifestyle industry is an added advantage.

• Excellent strategic planning, analytical and presentation skills.

• Proficient in Microsoft Office Tools, with excellent strategic planning and analytical skills.

• Strong communication skills in both English and Mandarin would be a big plus.