Brand Manager/ Assistant Manager

The Brand Manager / Assistant Manager plays a key role in advancing the goals, objectives, and activities of the Marketing department. The position assists the Head of Marketing’s goal in brand building, coordinating with agencies to ensure smooth execution of marketing and brand campaigns for Malaysia.

ROLES AND RESPONSIBILITIES

A. Brand Strategy and Development

1. Drive long term brand vision and Marketing strategy for all major brand moments as well as ongoing brand initiatives.
2. Develop and implement comprehensive brand strategies to achieve business goals.
3. Define brand positioning, messaging, and identity across all marketing channels.

B. Campaign Management

1. Manage and plan effective and impactful campaigns, ensuring above-the-line and below-the-line marketing activities are in line with brand’s strategic business direction.
2. Development, implementation, and evaluation of consumer promotions via creative development and media planning.
3. Work closely with internal and external stakeholders to produce materials of creative impact, within our brand guidelines and deadlines.
4. Liaise with agencies and monitor each campaign to optimize campaign performance.

C. Market Research

1. Conduct market research to understand consumer behavior, market trends, and competitive landscape.
2. Identify consumer needs and wants to win local consumers.

D. Collaboration and Stakeholder Management

1. Work closely with cross-functional teams, including Marketing, Operations, Supply Chain, IT, and product development, to ensure cohesive branding efforts.
2. Build strong relationships with external partners, such as Creative/Media agencies and vendors.

REQUIREMENTS AND PREFERRED QUALIFICATIONS

1. Candidate must possess a Bachelor's degree in marketing, business administration, or a related field; advanced degree or professional certifications are a plus.
2. Minimum 3 years’ experience in brand management, preferably in QSR or FMCG industry.
3. Strong analytical abilities and data-driven decision-making.
4. Strong understanding of advertising, media planning, and market trends.
5. Exceptional analytical, communication, and project management skills.
6. Ability to work in a fast-paced environment.
7. Basic knowledge of interpreting consumer research, such as focus groups or surveys, to understand consumer sentiments toward a brand.