Brand Manager

Tong Woh Enterprise; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in Malaysia's beverage industry is seeking a dynamic Brand Manager with extensive experience in Consumer Brand Marketing. This role involves developing and implementing marketing strategies to enhance brand visibility and foster loyalty, particularly in the alcohol beverages sector. Candidates should possess a Bachelor's degree in Marketing or Mass Communication, along with fluency in English, Mandarin, and Cantonese. Strong analytical skills and proficiency in Microsoft Excel and PowerPoint are essential.

Qualifications

• At least 3-4 years of Consumer Brand Marketing experience in FMCG.
• Comfortable in the alcohol beverages industry.
• Possess own transportation and valid driving license.

Responsibilities

• Develop branding and marketing strategy.
• Lead consumer marketing launch plans for new products.
• Analyze market trends impacting offline marketing activities.

Skills

Fluency in English

Fluency in Mandarin

Fluency in Cantonese

Analytical skills

Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Mass Communication

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Tong Woh Group is looking for a dynamic and experienced Brand Manager to join our Marketing Team. The ideal candidate will be responsible for developing and implementing strategic marketing initiatives to enhance brand visibility, drive sales and foster brand loyalty. The Brand Manager will work closely with cross-functional teams, including sales, product development and advertising to ensure the successful execution of brand strategies.

Position : Brand Manager

Department : Marketing Department

Main Responsibilities: -

Develop branding and marketing strategy. Ability to take the initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape

Develop consumer marketing launch plans for new product, product re-launches and other marketing and branding campaigns as assigned, in a timely and accurate manner, include oversee advertising and media planning for the product

Lead point of contact for cross functional team on providing information, planning, and briefing on product to sales department

Conduct research to identify emerging trends of consumers

Analyze market trends and development that may impact offline marketing activities

Assist in execution of activities to communicate business value proposition to customers including brand campaigns and marketing activities

Define product strategies and roadmaps

Communicate with creative team on advertising and promotion material including design and others.

Comfortable working in ALCOHOL beverages industry.

Qualifications: -

Candidate must possess at least a Bachelor’s degree in Marketing, Mass Communication or equivalent in any field

At least 3-4 years of Consumer Brand Marketing experience in FMCG industry (F&B industry added advantage)

High fluency and comprehension in English, Mandarin, and Cantonese.We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Microsoft Excel, & PowerPoint Savvy

Possess own transportation, valid driving license.

Comfortable working in ALCOHOL beverages industry.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a brand manager? Have you worked in a role where you were responsible for brand planning? Do you have experience in a sales role? Which of the following languages are you fluent in? Do you have FMCG marketing experience?

Retail & Consumer Products 101-1,000 employees

Established in 1968, Tong Woh Enterprise has emerged as a prominent player in the beverage importation and distribution industry, with diversified interests in fine wines, personal wellness, and retail. From its humble beginnings as a Traditional Chinese Medicine store in Petaling Jaya, TWE has grown exponentially, expanding its footprint and establishing itself as a leading conglomerate in Malaysia.

Established in 1968, Tong Woh Enterprise has emerged as a prominent player in the beverage importation and distribution industry, with diversified interests in fine wines, personal wellness, and retail. From its humble beginnings as a Traditional Chinese Medicine store in Petaling Jaya, TWE has grown exponentially, expanding its footprint and establishing itself as a leading conglomerate in Malaysia.