Brand Manager

Develop and implement brand plans in line with overall business goals.

Analyze market trends, consumer insights, and the competitive landscape to identify growth opportunities. Translate insights into actionable strategies for brand growth.

Ensure all brand communications and activities align with brand guidelines & values and company policies.

Monitor and manage brand budgets to ensure cost efficiency and strong ROI.

Track brand performance metrics, including sales, market share, and consumer perception.

2. Product Development and Management:

Lead cross-functional teams (Sales, R&D, Supply Chain, Finance) to drive new product development, launches, and in-market execution.

Collaborate with the quality assurance team to ensure accuracy of product claims and adherence to compliance standards.

Track and analyze post-launch performance to identify opportunities for growth and address any gaps.

3. Marketing and Campaign Execution:

Plan and execute marketing campaigns across digital, social media, print and in-store channels.

Collaborate with designer & creative media agencies to ensure high impact communications.

Track and optimize brand initiatives based on performance metrics.

Represent the voice of the consumer internally and consistently champion brand values.

JOB REQUIREMENT

1. Candidate must possess at least a Bachelor’s degree in Marketing, Business, or equivalent.

2. At least 3-5 years of relevant experience in brand and marketing management, preferably in the FMCG food industry (Frozen Food industry preferred).

3. Strong analytical, problem solving, and communication skills.

4. Creative thinker with a strong sense of consumer needs.

5. Ability to synthesize complex data into clear, actionable insights.

6. Excellent project management, interpersonal, and communication skills.

7. Ability to thrive in a fast-paced, results-oriented environment.

8. Proficiency in MS Office; experience with Nielsen, Kantar, or other market data tools is a plus.

How do your skills match this job?

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a brand manager?
• Have you worked in a role where you were responsible for brand planning?
• How many years of project management experience do you have?
• Do you have experience in a sales role?
• Which of the following Microsoft Office products are you experienced with?

Kawan Food Berhad, is one of Malaysia's leading exporter and largest manufacturer of frozen Asian food delicacies. We are all about providing our consumers with authentic, safe and highest quality products at affordable price, while making a difference in the lives of our shareholders, consumers, business partners, employees and the community. What has enable Kawan Food Berhad to achieve market leadership is an unwavering commitment to the values of excellence, innovation, reliability, growth, fairness and good citizenship.

Perks and benefits include Medical, Sports (e.g. Gym), Parking, Hospitalization and Group Personal Accident Insurance.