Brand Manager

Nestlé SA; Petaling Jaya; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading food and beverage company is seeking a Brand Manager to enhance brand visibility and engagement. The ideal candidate will have a Bachelor's degree and over 5 years of experience in marketing and brand management, ensuring effective consumer strategies and innovation execution.

Qualifications

• Minimum of 5 years experience in marketing or brand management.
• At least 2 years in sales or a similar FMCG role.
• Experience working in eBusiness is a plus.

Responsibilities

• Develop and update consumer portrait and engagement funnel for the brand.
• Manage basket, packaging, NHW dashboard, services related to the brand.
• Contribute to category strategy and execute innovation pipeline.

Skills

Brand management

Consumer insights

Innovation

Pricing strategy

Education

Bachelor's Degree in a related discipline

Job description

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals but also as people.

We are looking for a Brand Manager to delight target consumers, build a strong brand, and generate impactful brand-building results.

Responsibilities of a Brand Manager:

1. Develop and update consumer portrait and engagement funnel for the brand.
2. Activate and manage Brand Essence.
3. Manage basket, packaging, NHW dashboard, services, and CSV related to the brand.
4. Develop consumer insights, understand in-store environment, contribute to category strategy, define desired relative price, and provide recommendations for pricing and promotions.
5. Propose SKUs for key channels and customers.
6. Ensure consumer centricity, apply innovation levers, contribute to and execute innovation pipeline, and maintain brand vibrancy through relevant renovations.
7. Contribute to developing and executing aligned brand and ICP plans, monitor performance, and understand the business impact of PFME and TTS investments.
8. Develop OBIs and Big Ideas, engagement strategies, and create attractive brand experiences. Collaborate with communication agencies to ensure brand communication enhances the company's image as a trusted NHW leader.

What will make you successful:

1. Bachelor's Degree in a related discipline.
2. Minimum of 5 years experience in marketing or brand management.
3. At least 2 years in sales or a similar FMCG role.
4. Experience working in eBusiness is a plus.