Brand Manager

Nestlé; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the Food and Beverage sector seeks a Brand Manager in Petaling Jaya. The role involves developing brand strategies, managing consumer engagement, and driving impactful marketing results to enhance the brand's market position. Successful candidates will possess a Bachelor's degree and substantial experience in brand management and marketing.

Qualifications

• 5 years experience in marketing or brand management.
• Experience in Sales or FMCG is preferred.
• eBusiness experience is a plus.

Responsibilities

• Develop consumer portraits and brand engagement funnels.
• Manage pricing and promotion recommendations.
• Execute brand and ICP plans, monitor performance.

Skills

Brand Management

Marketing

Consumer Engagement

Category Strategy

Innovation

Education

Bachelor's Degree in a related discipline

Job description

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Company: Nestlé Malaysia

Type of contract: Permanent

6+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we foster a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, providing opportunities to stand out and grow both professionally and personally.

We are looking for a Brand Manager to delight target consumers, build a strong brand, and generate impactful brand-building results.

A day in the life of a Brand Manager…

• Develop and update consumer portraits and engagement funnels for the brand.
• Activate the Brand Essence.
• Manage 60/40+ basket, packaging, NHW dashboard, services, and CSV related to the brand.
• Understand in-store environment, contribute to category strategy, define desired relative price, and provide recommendations for pricing and promotions. Propose SKUs for key channels and customers.
• Ensure consumer-centricity, apply innovation levers, contribute to and execute the innovation pipeline, and maintain vibrancy through relevant renovations.
• Develop and execute strong, aligned brand and ICP plans. Track and monitor performance, health, and strategic alignment. Understand the business impact of PFME and TTS investments.
• Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive brand experiences. Collaborate with communication agencies to ensure brand communication enhances the company's image as a trusted NHW leader.

What will make you successful

• Bachelor's Degree in a related discipline
• Minimum 5 years experience in marketing or brand management
• At least 2 years in other functions, ideally in Sales or FMCG
• Experience in eBusiness is a plus