Brand Manager

Tong Woh Enterprise; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to enhance brand visibility and drive sales. This role involves developing strategic marketing initiatives, collaborating with cross-functional teams, and analyzing market trends in the alcohol beverages sector. The ideal candidate will have a strong background in consumer brand marketing, exceptional communication skills in multiple languages, and a passion for the FMCG industry. Join a forward-thinking company that values innovation and creativity in its marketing approach, and help shape the future of its brand presence in the market.

Qualifications

• 3-4 years of Consumer Brand Marketing experience in FMCG.
• High fluency in English, Mandarin, and Cantonese.

Responsibilities

• Develop and implement branding and marketing strategies.
• Conduct market research to identify consumer trends.
• Lead cross-functional teams for product launches.

Skills

Brand Strategy Development

Market Analysis

Consumer Marketing

Cross-Functional Team Collaboration

Fluency in English

Fluency in Mandarin

Fluency in Cantonese

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Mass Communication

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Tong Woh Group is looking for a dynamic and experienced Brand Manager to join our Marketing Team. The ideal candidate will be responsible for developing and implementing strategic marketing initiatives to enhance brand visibility, drive sales and foster brand loyalty. The Brand Manager will work closely with cross-functional teams, including sales, product development and advertising to ensure the successful execution of brand strategies.

Position : Brand Manager

Department : Marketing Department

Main Responsibilities: -

• Develop branding and marketing strategy. Ability to take the initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape
• Develop consumer marketing launch plans for new product, product re-launches and other marketing and branding campaigns as assigned, in a timely and accurate manner, include oversee advertising and media planning for the product
• Lead point of contact for cross functional team on providing information, planning, and briefing on product to sales department
• Conduct research to identify emerging trends of consumers
• Analyze market trends and development that may impact offline marketing activities
• Assist in execution of activities to communicate business value proposition to customers including brand campaigns and marketing activities
• Define product strategies and roadmaps
• Communicate with creative team on advertising and promotion material including design and others.
• Comfortable working in ALCOHOL beverages industry.

Qualifications: -

• Candidate must possess at least a Bachelor’s degree in Marketing, Mass Communication or equivalent in any field
• At least 3-4 years of Consumer Brand Marketing experience in FMCG industry (F&B industry added advantage)
• High fluency and comprehension in English, Mandarin, and Cantonese.
• Microsoft Excel, & PowerPoint Savvy
• Possess own transportation, valid driving license.
• Comfortable working in ALCOHOL beverages industry.

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a brand manager? Have you worked in a role where you were responsible for brand planning? Do you possess or have access to your own transportation? Which of the following languages are you fluent in? Do you have FMCG marketing experience?

Retail & Consumer Products 101-1,000 employees

Established in 1968, Tong Woh Enterprise has emerged as a prominent player in the beverage importation and distribution industry, with diversified interests in fine wines, personal wellness, and retail. From its humble beginnings as a Traditional Chinese Medicine store in Petaling Jaya, TWE has grown exponentially, expanding its footprint and establishing itself as a leading conglomerate in Malaysia.

Established in 1968, Tong Woh Enterprise has emerged as a prominent player in the beverage importation and distribution industry, with diversified interests in fine wines, personal wellness, and retail. From its humble beginnings as a Traditional Chinese Medicine store in Petaling Jaya, TWE has grown exponentially, expanding its footprint and establishing itself as a leading conglomerate in Malaysia.

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