Brand Manager

Nestlé; Petaling Jaya; On-site; MYR 72,000 - 96,000; Full time

Job summary

A leading food and beverage company in Petaling Jaya seeks a Brand Manager to enhance brand strategies and consumer engagement. The ideal candidate should have at least 5 years of brand experience, a Bachelor degree, and ideally 2 years in sales within the FMCG sector. You will manage brand essence, ensure consumer centricity, and collaborate with agencies to create impactful brand experiences. This permanent role offers a chance to grow in a dynamic professional environment.

Qualifications

• Minimum 5 years experience in marketing or brand experience.
• 2 years in other function ideally in Sales or equivalent FMCG.
• Experience working in eBusiness is a plus.

Responsibilities

• Develops and updates consumer portrait and engagement funnel.
• Activates Brand Essence and manages portfolio.
• Ensures consumer centricity and executes Innovation pipeline.
• Tracks performance and strategic alignment of brand strategies.
• Creates brand experiences in collaboration with agencies.

Skills

Consumer engagement

Brand management

Marketing strategies

Sales experience

eBusiness

Education

Bachelor Degree in related discipline

Job description

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Type of contract: Permanent
5+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Brand Manager…

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
• Activates Brand Essence.
• Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand.
• Develops and updates consumer portrait, understands in store environment, contributes to categorystrategy, defi nes desired relative price, provides recommendation to pricing and promotional strategy,proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline,maintains vibrancy via relevant renovation for his/her brands.
• Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks andmonitors the performance, health and strategic alignment. Understands business impact of PFME and TTSinvestment of her/his brand.
• Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive andrewarding brand experiences. Works in partnership with communication agencies and ensures all brandcommunication contributes to enhancing the company image of trusted NHW leader.

What Will Make You Successful

• Bachelor Degree in any related discipline
• Minimum 5 years experience in marketing or brand experience
• 2 years in other function ideally in Sales or equivalent FMCG
• Experience working in eBusiness is a plus.