Brand Manager

JTI; Kuala Lumpur; On-site; MYR 75,000 - 110,000; Full time

Job summary

A leading company is seeking a Brand Manager to drive brand equity and consumer engagement. The role involves collaboration with marketing and sales teams, overseeing marketing strategies, and managing budgets for effective brand communication. Applicants should possess a university degree and relevant experience in FMCG marketing.

Qualifications

• University degree holder or relevant experience in FMCG marketing and sales functions.
• Proven ability to develop brand and marketing strategies.
• Strong analytical skills and data driven thinking.

Responsibilities

• Support the Brand Lead to drive market share, brand equity, and consumer engagement.
• Monitor brand performance to identify opportunities and analyze competitiveness.
• Manage brand activation and execution of marketing campaigns.

Skills

Communication

Interpersonal skills

Creativity

Analytical skills

Data driven thinking

Education

University degree

Job description

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Please apply until July 9, 2025

Contract Type:Permanent

Brand Manager

The incumbent will support the Brand Lead in a fast-paced environment to drive market share, brand equity, and consumer engagement. They will manage brand activation, uncover consumer insights, and lead the execution of innovative marketing campaigns and communication touchpoints. As the brand communication custodian, they will liaise with global teams and agencies to ensure consistent brand strategy and execution across all initiatives.

As theBrand Manager under the area ofMarketing, you will:

• Collaboratewith Marketing and Sales to align brand strategies with market and HQ plans, contributing to the Annual & Strategic Plan.

• Monitor brand performance with Strategic Insights to identify opportunities, analyze competitiveness, and derive consumer insights.

• Translate brand objectives into product, packaging, trade, and consumer engagement strategies, ensuring cohesive execution.

• Lead development of the full marketing mix, ensuring brand communications and innovations align with HQ positioning and local needs.

• Manage agencies, communication budgets, and campaign performance, ensuring ROI and legal compliance.

• Oversee team development and handles ad hoc projects as assigned by management..

Requirements:

• University degree holder or relevant experience in FMCG marketing and sales functions.
• Advanced communication and interpersonal skills.
• Good understanding of full marketing mix. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Highly creative with ability to think out of the box.Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets. Strong commercial mindset
  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.