Brand Manager

Brand Manager

The Brand Manager plays a crucial role as a bridge between the agency and its clients. This position involves managing client relationships, understanding the client's needs, and ensuring the successful execution of communication campaigns. This role requires the person to have great project management skills, coordinating with various internal and external teams to deliver high-quality output and maintain client satisfaction.

Key Responsibilities

1. Client Liaison: Address client concerns, serve as a client advocate within the agency, and consistently seek feedback to improve client satisfaction.
2. Campaign Management & Project Coordination: Develop and manage detailed project plans, monitor campaign performance, and foster collaboration among teams for successful campaigns. Stay updated on marketing trends and conduct post-campaign assessments to drive improvements aligned with the client's objectives.
3. Project Quality Assurance: Review deliverables against scope to ensure quality of deliverables meet expectations.
4. Budget Management: Establish and maintain a comprehensive budget tracking system, offer cost-effective solutions, contingency planning, and transparent communication with clients to ensure campaign spending remains within budget constraints.
5. Reporting & Communication: Ensure timely and concise client communication, actively seek feedback for transparency improvement, and conduct regular strategy reviews to align long-term goals.
6. Problem Solving: Resolve issues and conflicts, collaborate with clients and teams to prevent root causes, and continually refine the resolution process through feedback, maintaining a positive client-agency relationship by conducting follow-ups and proactive issue tracking.
7. Creative Briefing: Involve clients in the creative process, support the creative team with style guides, collaborate & organize brainstorming sessions with the creative team, maintain a feedback loop with the creative team, and update brief templates for streamlined efficiency.
8. Market Research & Industry Knowledge: Keep informed about industry trends, market conditions, and competitors, conducting research and analysis to offer clients strategic insights and recommendations.

Skills

• Proven work experience in client servicing or brand management within an advertising agency.
• Strong understanding of marketing and advertising principles, campaign management, and digital marketing trends.
• Excellent communication and presentation skills with the ability to effectively convey complex ideas to clients.
• Demonstrated project management skills, including the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Proficiency in using Microsoft PowerPoint, Word, and Excel.
• Able to utilize digital analytics knowledge.
• Exceptional interpersonal skills and the ability to build rapport with clients and internal teams.
• A proactive and solution-oriented approach to problem-solving.
• Flexibility to adapt to changing client needs and work in a fast-paced environment.