Brand Manager

Haleon; Hulu Kelang; On-site; USD 50,000 - 80,000; Full time

Job summary

Haleon seeks a Brand Manager to oversee key brands in Malaysia. The role entails developing strategic marketing initiatives to drive growth, leading cross-functional teams, and ensuring brand compliance. Candidates should have a strong background in brand management, analytical skills, and project leadership experience.

Qualifications

• Minimum bachelor's degree in marketing, Business, or a related field.
• 5+ years of experience in brand management within a multinational FMCG environment.
• Strong analytical skills and proven track record in leading projects.

Responsibilities

• Drive consumer marketing activities for growth in the Malaysian market.
• Lead brand strategy and marketing calendar execution.
• Manage day-to-day operation and marketing activities.

Skills

Analytical skills

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business or related field

Job description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As a Brand Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives. The role will be based at Ulu Kelang, Ampang Selangor.

Role Responsibilities

Develop and Implement business strategy to deliver outstanding results:

• Responsible for driving consumer marketing activities to achieve share, sales and profit growth for Malaysia market.
• Drive annual brand strategy & planning process in line with category & BU guidelines, execute and amplify marketing calendar according to approved brand plan including tracking and evaluation of results.
• Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.
• Lead brand Portfolio and Innovation agenda and secure excellent execution in country launch plans leveraging Area launch models with local adaptation of Area toolkits (materials, claims, copy, localized to market needs, etc.)
• Responsible for artwork execution of the respective portfolio.
• Execute in-market new product launches.
• Adapt actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.
• Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams
• Manage and drive day to day operation and marketing activities for MSB market.
• Input to sales forecasting and monthly reporting Responsible for Advertising & Promotion budget for the brand in the local market(s)
• Ensure all activities comply with company policies, relevant acts, legal demands and ethical standards.

Build the brand equity in the consumer healthcare category:

• Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity and penetration through all communication touch points

Teamwork and management

• Lead, motivate and work closely with cross functional team who will design and implement effective marketing programs to achieve brand objectives and to build the long-term brand equity.
• Coaching and developing team members.

Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Minimum bachelor's degree in marketing, Business, or a related field.
• 5+ years of experience in brand management within a multinational FMCH/FMCG environment.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proven track record of leading complex projects with successful outcomes
• Exposure working with cross functional teams and coaching a direct report.
• Experience in leading successful innovation launches in marketing, implementing of brand plans.
• Proven ability to translate global, regional and category strategies to local needs

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.