Brand Executive

Wanderlust & Co.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the fashion sector is seeking a creative and organized Brand Executive to support brand and merchandising teams. The role encompasses product development, trend research, and marketing campaigns, providing a platform to create meaningful brand experiences and bring collections to life.

Qualifications

• Passionate about storytelling and product development.
• Experience or skills in brand marketing is a plus.

Responsibilities

• Support design and development of new collections.
• Assist in planning and executing seasonal campaigns.
• Collaborate with internal teams for visual consistency.

Skills

Creativity

Detail-oriented

Organizational skills

Storytelling

Trend research

Job description

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Wanderlust + Co is looking for a creative, detail-oriented and organizedBrand Executiveto support both the Brand and Merchandising teams in bringing our collections and campaigns to life. This junior-level role is perfect for someone who is passionate about storytelling, product development, and creating meaningful brand experiences from concept to customer — across both digital and physical spaces.

You’ll work cross-functionally to support seasonal launches, product development, brand campaigns, and visual merchandising planning — ensuring that everything from design ideas to store displays reflects the essence of Wanderlust + Co: sustainability, empowerment, and self-expression.

Key Responsibilities

Product Development, Trend Research & VM (50%)

• Support the design and development of new collections — from concepting and trend research to sampling and packaging
• Assist in researching fashion, digital, and retail trends to inform product direction and VM planning
• Maintain product design files, specifications, and visual references for internal reviews and supplier coordination
• Collaborate with CEO and Chief of Staff to develop display ideas, styling guidelines, and visual merchandising tools for product launches and in-store experiences
• Contribute to the creation of moodboards, planograms, and other VM assets that align with seasonal storytelling and brand aesthetics

Brand Marketing & Campaigns (30%)

• Assist in the planning and execution of seasonal campaigns, cultural brand moments, and product storytelling
• Support the creation of content for social media, email, and other brand channels
• Collaborate with internal and external teams to maintain visual and narrative consistency across platforms
• Contribute brand ideas and visual merchandising input to enhance campaign rollouts, pop-ups, and brand activations
• Assist Founder & CEO with personal content that aligns with brand direction, as well as channel expansion, such as podcasts, lives, TikTok and other relevant social channels
• Liaise with suppliers on sampling, sourcing, and production timelines
• Help track pricing, product costing, and supplier communication across orders
• Update calendars with collection and production milestones, including VM deadlines
• Support quality checks, shipment tracking, and coordination of packaging, gifting, or PR materials

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