Brand Executive

WediaLab; Kuala Lumpur; On-site; MYR 38,000 - 58,000; Full time

Job summary

A leading company in Kuala Lumpur is seeking a marketing specialist to enhance member acquisition and retention strategies. The ideal candidate will have a strong background in digital marketing, adept at managing campaigns and promotional activities. With a focus on data analytics and communication skills, this role offers an exciting opportunity to contribute to a growth-oriented team.

Qualifications

• At least 2 years of experience in paid media strategies.
• Proficiency in English; other languages like Mandarin are advantageous.

Responsibilities

• Focus on acquiring and retaining members through campaigns.
• Plan and monitor campaign spending and manage related activities.
• Conduct market research and analyse member data.

Skills

Communication

Presentation

Commercial awareness

Interpersonal skills

Education

Diploma in Marketing

Bachelor’s Degree in Advertising/Media

Job description

Job Description

• Focus on acquiring, converting, and retaining members.
• Handle promotional activities, operations, and campaign/website maintenance.
• Plan and monitor campaign spending against allocated budgets, ensuring target achievement and accurate records.
• Manage and oversee contests, giveaways, and related aspects within assigned projects/campaigns.
• Create, write, and proofread content for campaigns/websites.
• Collaborate with advertising or media experts to enhance campaign/website performance.
• Conduct market research and competitor analysis to track industry trends.
• Analyse member data for reporting and improve marketing effectiveness.
• Assist in overseeing the digital marketing department, including the marketing database, incoming emails, and display advertising campaigns.
  
  

Job Requirements

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• At least 2 years of working experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platform.
• Background in marketing agency, e-commerce, ideally health supplements, beauty products, financial products in SEA market.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Strong communication and interpersonal skills.
• Possesses commercial awareness and sensitive to numbers.