Brand & Content Executive — Digital Marketing

Ikano Bank AB; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

MyTOWN Shopping Centre in Kuala Lumpur is seeking an Executive, Brand & Content to lead content across social, digital, in-mall assets and campaigns. You will collaborate with marketing and multiple departments to drive engaging brand narratives and measurable traffic growth.

The ideal candidate has 1–2 years in marketing, strong English and Bahasa Malaysia skills, and a Bachelor’s degree in marketing or related fields. This full-time role anchors our content strategy at MyTOWNKL.

Qualifications

• 1–2 years of marketing experience.
• Understanding of customer experience, digital and experiential marketing.
• Fluent in English and Bahasa Malaysia; other languages a plus.
• Bachelor's degree in Marketing, Business, Advertising, PR, Communications, or related field.

Responsibilities

• Content management: Executes and schedules content across social, digital, in-mall assets, and related touchpoints.
• Community management: Responds to inquiries and monitors online audience activity to enhance brand narrative.
• Digital advertising operations: Coordinates paid media assets and ad specs for campaigns.
• Reporting and performance analytics: Assists in data collection and tracking paid media metrics.
• Cross-functional collaboration: Collaborates within Marketing and with other departments to ensure campaign efficiency.

Skills

Content management

Community management

Digital advertising operations

Reporting & analytics

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing/Business/Advertising/PR/Communications

Job description

MyTOWN Shopping Centre in Kuala Lumpur is seeking an Executive, Brand & Content to lead content across social, digital, in-mall assets and campaigns. You will collaborate with marketing and multiple departments to drive engaging brand narratives and measurable traffic growth.

The ideal candidate has 1–2 years in marketing, strong English and Bahasa Malaysia skills, and a Bachelor’s degree in marketing or related fields. This full-time role anchors our content strategy at MyTOWNKL.