Brand and Studio Hub Manager

WORQ; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

WORQ seeks a Brand and Studio Hub Manager to lead the development of its Brand & Content Hub. This role focuses on amplifying WORQ's brand, developing content ecosystems, and engaging audiences across various platforms, positioning WORQ as a leader in the flexible office market.

Benefits

Flexible working hours

Opportunity for professional development

Collaborative work environment

Qualifications

• 5+ years of experience in content, brand, or digital marketing.
• Strong written communication skills and editorial eye.
• Proven track record in multi-channel content strategy.

Responsibilities

• Shape and evolve brand voice across communications.
• Own and manage the content calendar across platforms.
• Lead engagement strategies to strengthen community visibility.

Skills

Content Strategy

Brand Storytelling

Social Media Management

Collaboration

Communication

Tools

CMS tools

Canva

Figma

Job description

Company Description

WORQ is a flexible-office and community company, with products in coworking spaces, community app, enterprise solutions and looking to grow its offerings to better service and innovate the real estate market. As an innovation firm in this industry, WORQ is a venture capital-backed startup invested by Cradle, 500 Start-Ups, Phillip Capital, Space Matrix ( a sister company of Jungle Ventures ), as well as private investors from Goldman Sachs and Temasek. Winning 5 awards including, Voted the Best Coworking Space of Malaysia by the Malaysia Rice Bowl Startup Awards in 2017, Coworker Member’s Choice Award winner in 2018, Outstanding Incubator / Coworking Space Winner in 2018, Coworker Member’s Choice Award winner for Kuala Lumpur category in 2019 and Coworker Member’s Choice Awards winner with 100,000 sqft of space and growing, housing over 281 companies, we have been able to fuel collaboration on a scale never seen before in Malaysian entrepreneurship history.

WORQ’s fast growth in a sustainable manner has garnered the continued support and investment from the VC world including its latest third round of financing completed amidst COVID-19 with backing from seven follow-on investors, signifying investor confidence in its potential. Its sustainability and risk management is bar none and endorsed by six of the major banks in Malaysia extending loan offers to WORQ, passing the stringent risk test of traditional banks. With a strong base, WORQ is poised to capitalize on the fast-growing flexible office market to reach its vision of making people prosper by working together. It's a massive dream, and we're working passionately to fulfill it. We can't do it alone though - this is where you come in.

Job Description

About the Role:

We are seeking a Brand and Studio Hub Manager to lead the development of WORQ’s Brand & Content Hub. This role offers an opportunity to craft content that fosters community and supports the growth of a brand dedicated to enabling people to perform at their best. You will join a collaborative, mission-driven team committed to positioning WORQ as more than just a workspace—building a lasting and meaningful brand presence.

While supporting B2B and ABM-aligned initiatives, the primary focus of this role is to amplify the WORQ brand, develop a scalable content ecosystem, and establish a presence that engages and inspires our audience. Your efforts will span social media channels as well as on-site touchpoints, helping to bring WORQ’s dynamic culture and values to life both online and offline.

Collaborating closely with cross-functional teams, you will translate customer insights and strategic priorities into compelling narratives that resonate with our community. This is a key leadership role in shaping how WORQ communicates and connects with its audience.

Key Responsibilities:

(I) Brand Messaging & Positioning

• Shape and evolve WORQ’s brand voice across all communications
• Co-develop messaging frameworks for different segments, from startups to corporates
• Partner with leadership to craft narratives that reflect both internal culture and external value
  
  

(II) Content Strategy & Curation

• Own and manage the content calendar across LinkedIn, email, blog, landing pages, and internal campaigns
• Curate and create stories that deepen brand relevance and industry authority
• Work with creatives, writers, and vendors to deliver content with polish and purpose
  
  

(III) Social Amplification & Engagement

• Manage and grow WORQ’s presence on LinkedIn and other key platforms
• Lead engagement strategies to strengthen community and visibility among business audiences
• Amplify high-value content and stories through strategic paid or organic distribution
  
  

(IV) Persona & Funnel Marketing Support

• Collaborate with teams to define customer personas, journeys, and pain points
• Support ABM-style campaigns by creating targeted messaging and content assets
• Leverage insights and data to refine targeting, increase reach, and improve outcomes
  
  

(V) Cross-Functional Collaboration

• Align with sales, operations, and community teams to ensure messaging reflects real-time priorities
• Support event storytelling, PR, launches, and internal initiatives that build buzz and trust
  
  

Qualifications

Job Requirements:

• 5+ years of experience in content, brand, or digital marketing, with at least 2 years in a strategic or managerial role
• Strong written communication skills with a sharp editorial eye
• Proven track record in multi-channel content strategy and brand storytelling
• Experience working in B2B or service-based environments (or willingness to adapt from B2C)
• Proactive, collaborative, and detail-oriented with strong execution ownership
  
  

Additional Information

Bonus points:

• Background in coworking, real estate, professional services, or business journalism
• Familiarity with CMS tools, Canva, Figma, or email automation platforms
• Experience with persona-driven campaigns or basic funnel strategy