Brand Advisor - Data Analytics & Consumer Insights

Petron Malaysia Refining & Marketing Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An emerging and rapidly evolving oil company is seeking a dynamic Brand Advisor specializing in Data Analytics and Consumer Insights. This role is pivotal in guiding the analytics roadmap and transforming complex data into actionable insights that enhance marketing strategies and customer experiences. With a focus on collaboration and innovation, the successful candidate will leverage their expertise in statistical analysis, data visualization, and market research to drive brand growth. Join a forward-thinking organization dedicated to fueling lives and making a difference in the energy sector, where your contributions will shape the future of customer engagement and brand success.

Qualifications

• 3-5 years of experience in data analytics and consumer research.
• Solid knowledge of statistical analysis and marketing research.

Responsibilities

• Guide the data analytics roadmap and enhance insight delivery.
• Conduct analysis to identify friction points across touchpoints.
• Create dashboards to illustrate key findings for stakeholders.

Skills

Statistical Analysis

Customer Segmentation

Data Visualization

Business Intelligence Tools

Marketing Research

Stakeholder Management

Analytical Thinking

Communication Skills

Education

Bachelor's degree in Marketing

Master's degree in Statistics

Degree in Data Science

Degree in Economics

Tools

Power BI

Tableau

Looker

Job description

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

1. Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency
2. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints
3. Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations
4. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders
5. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives
6. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required
7. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding
8. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation
9. Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge
10. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects

Required Competencies & Skills

1. Solid knowledge of statistical analysis, customer segmentation and experimental design
2. Proficiency in data visualization and business intelligence tools (e.g, Power BI, Tableau, Looker)
3. Strong capability in marketing research, agency and budget management and performance evaluation
4. Proven experience in consumer insight generation across qualitative and quantitative methods
5. Deep understanding of media measurement, campaign KPIs and multichannel attribution
6. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives
7. Highly analytical, strategic thinker and passionate about consumer behavior and market trends

Education & Experience

1. Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field
2. 3-5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail
3. Prior experience managing complex market research projects and utilising integrated data platforms

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.