Branch Manager (Northern Region)

AFFIN Group; Kulim; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN Group is seeking a Branch Manager to lead daily operations, drive sales and manage staff at the Kulim/Kedah branch. You will oversee deposits, loans, investments and bancassurance initiatives while maintaining strong customer relations and regulatory compliance.

We expect a proven track record in retail banking, leadership and a strategic mindset to maximize profitability and ensure excellent service delivery. Join AFFIN to contribute to growth and governance across the branch network.

Qualifications

• Bachelor's degree in business, finance, banking, economics or related discipline.
• Professional banking certifications will be an added advantage.
• Minimum 5-8 years of banking experience, with 2-3 years in leadership or branch management.
• Strong experience in retail banking sales, branch operations and customer relationships.
• Proven track record in achieving sales targets and branch profitability.

Responsibilities

• Drive and achieve overall Branch Sales Target and profitability.
• Oversee branch operations and supervise staff to meet SLA standards.
• Ensure regulatory compliance and audit readiness; resolve audit findings timely.
• Coach, train and develop staff; recruit and manage performance.
• Handle CSR activities and ensure security, safety and everyday branch controls.

Skills

Leadership

People management

Sales management

Customer relationship management

Communication

Problem solving

Stakeholder management

Coaching & training

Education

Bachelor's degree in business/finance/banking

Job description

Create your future with Affin! You too can make a difference.

Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don't just stay at the forefront of the industry – you can make a difference too.

Job Purpose

Managing and overseeing branch personnel, supervising branch operations, and ensuring efficient operation on a day-to-day basis. Accountable for Branch Sales turnover, to improve the business profitability and cost management to maximize results and achieve peak performance levels.

Job Accountabilities

Financial

• Drive and achieve overall Branch Sales Target
• Deposit
• Investment
• Loans - ASBF, SMART MONEY & Education loan
• Bancassurance & Banca Takaful product
• Credit Card
• Business referrals
• Prevention of Fraud and Losses (internal and external).
• Effectively control the cost as per budget

Process

• Ensure that every staff discharge duties in accordance with:-
• Branch Manual
• BNM Guidelines and Other Regulatory / Statutory Requirement
• Internal control process & procedures.
• Ensure satisfactory audit rating
• Ensure audit findings are resolved within specified time frame.
• Monitor submission of reports within the specified time
• Act as BCM Coordinator and perform Business Continuity Plan & Call Tree Exercise.
• Act as Business Compliance Officer (BUCO) Representative.
• Act as CLO (Complaint Liaison Officer).
• Act as Branch OSHA coordinator.
• Ensure compliance on regulatory and non-regulatory requirements by conducting coaching.

Customer

• Ensure efficient customer service level in accordance to SLA
• Ensure timely reply to customer and CCQ.
• Ensure to resolve any complaints within SLA
• Ensure accuracy in service delivery.

People

• Resource management:-
• Annual leave
• Attendance
• Branch meeting.
• Provide training / briefing on products and identify training needs
• Recruitment of staff
• Staff development and coaching
• Ensure knowledge and understanding of respective KPIs and JD among all staff
• Performance and productivity tracking at all levels including performing staff appraisals

Other Responsibilities

• To manage and undertake ad-hoc assignments
• Alternate key holder to Vault & Self Service Terminal.
• To organize or participate CSR activities within the branch community
• To ensure cleanliness, safety and security of the bank's premise and SSL area
• To perform relief duties as and when required or in the absence of ABM.

Learning & Growth

• To involve and contribute to any special project organise by Head Office
• Attend training on compliance, regulatory, product knowledge, customer services and other personal

development and growth.

• To incorporate AFFINBANK's DNA to all staff in the branch and uphold team work spirit
• To identify any potential staff for succession planning.

Job Requirements

• Bachelor's Degree in Business Administration, Finance, Banking, Economics, Marketing, or related discipline.
• Professional banking certifications will be an added advantage.
• Minimum 5-8 years of banking experience, with at least 2-3 years in a leadership or branch management role.
• Strong experience in retail banking sales, branch operations, and customer relationship management.
• Proven track record in achieving sales targets and managing branch profitability.
• Strong understanding of retail banking products and services.
• Sound knowledge of BNM regulations, compliance requirements, and operational risk controls.
• Excellent leadership, coaching, and people management skills.
• Strong business acumen and sales management capabilities.
• Effective communication, stakeholder management, and problem-solving skills.
• Ability to lead a diverse team and drive a high-performance culture.