Beauty Marketing Executive: Campaigns & Growth

Jin Sdn Bhd; Puchong; On-site; MYR 42,000 - 65,000; Full time

Benefits offered by this job

Attractive salary

Yearly increment

Leave benefits

Group incentive

5-day work week

Casual environment

EPF/SOCSO/EIS

Medical claim

Hair removal benefit

Job summary

MUSEE PLATINUM TOKYO, Malaysia’s leading Hair Removal Salon, is seeking a Marketing Executive to support its growing beauty business. You will drive digital marketing, social media, campaigns, events, and brand development to attract new customers and retain existing ones.

Ideal candidates have 1–2 years of marketing experience, preferably in beauty, and strong knowledge of analytics, content strategy, and cross-channel campaigns.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
• 1–2 years of marketing experience.
• Relevant working experience in the beauty industry is strongly preferred.
• Strong hands-on knowledge of digital marketing, performance advertising, social media, content strategy, customer acquisition, and marketing analytics.
• Commercially driven and able to demonstrate how marketing activities contribute to leads, appointments, conversion, revenue, and ROI.
• Strong leadership, analytical, communication, planning, and problem-solving capabilities.
• Able to communicate with clients in English, Mandarin and Cantonese.

Responsibilities

• Plan, coordinate, and execute integrated marketing campaigns across digital and offline channels to drive brand awareness, customer engagement, lead generation, and sales.
• Create and coordinate engaging marketing content for social media, digital advertisements, websites, CRM campaigns, promotional materials, and other marketing communication channels.
• Develop creative campaign ideas, promotions, and marketing initiatives that strengthen brand positioning, attract new customers, and support customer retention.
• Manage and grow the company's social media presence on social media platforms, while ensuring consistent and engaging brand communication.
• Coordinate marketing activities, events, roadshows, partnerships, influencer/KOL collaborations, new service launches, and promotional campaigns.
• Work closely with Management, Operations, Call Centre, and external agencies to ensure marketing initiatives are effectively executed and aligned with overall business objectives.
• Monitor and analyse campaign performance, market trends, customer behaviour, and competitor activities, and provide actionable recommendations to continuously improve marketing effectiveness and ROI.

Skills

Digital marketing

Social media management

Content strategy

Campaign analytics

Brand development

Communication skills

Education

Diploma or Bachelor's in Marketing or related

Job description

MUSEE PLATINUM TOKYO, Malaysia’s leading Hair Removal Salon, is seeking a Marketing Executive to support its growing beauty business. You will drive digital marketing, social media, campaigns, events, and brand development to attract new customers and retain existing ones.

Ideal candidates have 1–2 years of marketing experience, preferably in beauty, and strong knowledge of analytics, content strategy, and cross-channel campaigns.