Enable job alerts via email!

AVP, UI/UX Designer

Alliance Bank

Kuala Lumpur

On-site

MYR 100,000 - 150,000

Full time

4 days ago
Be an early applicant

Generate a tailored resume in minutes

Land an interview and earn more. Learn more

Start fresh or import an existing resume

Job summary

A leading bank in Malaysia seeks a User Experience and Interface Designer to lead UX strategies and execution across digital banking products. The successful candidate will be pivotal in shaping user interactions and enhancing user satisfaction while overseeing design initiatives and mentoring junior designers. The role demands insight into AI-driven tools and collaboration across diverse teams to ensure adherence to best practices and regulatory standards.

Qualifications

  • 5-8 years of experience in UX/UI design, including at least 2 years in a lead or strategic role.
  • Portfolio demonstrating design leadership and collaboration effectiveness.
  • Experience in banking or financial services is an advantage.

Responsibilities

  • Lead the UX strategy and execution for digital banking products.
  • Manage multiple concurrent UX projects independently.
  • Visualize business goals through design artifacts.

Skills

Visual Design
Interaction Design
User Research
Prototyping
Design Thinking
Storytelling
Usability Testing
System Thinking

Education

Bachelor’s degree in HCI, Design, Computer Science, Psychology, or related field

Tools

Figma
Axure
Miro
Maze
Hotjar
Lookback
Uizard
Galileo
Framer AI

Job description

Add expected salary to your profile for insights

Lead the end-to-end user experience strategy and execution for digital banking products, while remaining hands-on in crafting compelling interfaces and interactions. This role is responsible for driving UX maturity across the Bank while actively producing design outputs—such as screen flows, mockups, and prototypes—to bring concepts to life. As a bridge between business and technology, you will use visual storytelling and rapid prototyping to reduce ambiguity, align stakeholders, and ensure design intent is preserved through development. You will foster a culture of experimentation, inclusive design, and Design Thinking, while delivering tangible impact on customer satisfaction and digital adoption. The role also requires the ability to independently manage multiple concurrent design initiatives, often under tight timelines, while navigating the needs of diverse stakeholders across business, product, and technology teams. To elevate current UX practices, the role will support the exploration and gradual adoption of AI-assisted UI/UX tools to improve design speed, user personalization, and automation potential.

Key Responsibilities

Strategic & Hands-on Execution

Define and own UX strategy and standards across digital channels (web, app, tablet)

Screen flows that visualize journey logic

Wireframes and high-fidelity UI mockups using tools like Figma or Axure

Interactive prototypes for validation and developer alignment

Translate business goals and user needs into intuitive, usable, and visually engaging interfaces

Manage multiple concurrent UX projects independently, balancing speed, quality, and stakeholder expectations

Bridge Between Business and Technology

Visualize the "invisible" through design artifacts that clarify expectations for business and tech stakeholders

De-risk delivery by clarifying interaction logic, edge cases, and integration points early

Champion design as a problem-solving discipline with measurable outcomes

Design Culture & Maturity Uplift

Lead and facilitate Design Thinking workshops, journey mapping, and cross-functional ideation sessions

Mentor junior designers and promote best practices across agile squads

Stay current with design trends including personalization, micro-interactions, accessibility, and dark mode

AI-Driven UX Exploration

Identify and pilot AI-assisted UI/UX tools (e.g., Uizard, Galileo, Framer AI) to enhance layout generation, content creation, and rapid prototyping

Explore AI opportunities for user behavior analysis and design automation

Promote responsible and ethical experimentation with emerging design technologies

Collaboration & Stakeholder Management

Act as UX lead in cross-functional squads and agile product teams

Support UX decisions with data, user feedback, and iterative validation

Liaise with product owners, developers, risk, and legal to ensure feasibility, compliance, and secure design delivery

Key Outcomes

Establish and scale reusable UX design systems across platforms

Improve key UX metrics (e.g., task success rate, drop-off rate, digital adoption, NPS)

Embed Lean UX and Design Thinking into agile delivery pipelines

Support future readiness by initiating AI/UX tool adoption in controlled, measurable ways

Ensure compliance with accessibility and regulatory standards (e.g., WCAG 2.1)

Required Skills & Tools

Design & Prototyping

Miro, FigJam, Mural (for Design Thinking, journey mapping, and ideation)

User Research & Testing

Maze, Hotjar, Lookback, Optimal Workshop

AI-Assisted UX Tools (Exploratory)

Uizard, Galileo, Framer AI, Dovetail AI or equivalent

UX Methodologies

Design Thinking, Lean UX, Service Design, Double Diamond

Delivery Methodologies

Agile, Scrum

Other Capabilities

Strong visual and interaction design skills

Skilled in storytelling, accessibility, usability testing, and system thinking

Effective communicator able to align both business and technical stakeholders

Capable of independently managing multiple fast-paced projects with shifting priorities

Comfortable working under pressure with competing timelines and cross-functional input

Strong ownership mindset and ability to operate with minimal supervision

Experience & Qualifications

Bachelor’s degree in HCI, Design, Computer Science, Psychology, or related field

5–8 years of experience in UX/UI design, including at least 2 years in a lead or strategic role

Portfolio demonstrating design leadership, hands-on execution, and collaboration effectiveness

Experience in banking or financial services is an added advantage

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

    What's your expected monthly basic salary?

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad and its subsidiary, Alliance Islamic Bank Berhad, offers banking and financial solutions through its consumer, SME, corporate, commercial and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, Investment Bank branches, and mobile and Internet banking.

About Alliance Bank Malaysia Berhad

Alliance Bank Malaysia Berhad and its subsidiary, Alliance Islamic Bank Berhad, offers banking and financial solutions through its consumer, SME, corporate, commercial and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, Investment Bank branches, and mobile and Internet banking.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

What can I earn as a User Experience and Interface Designer

Get your free, confidential resume review.
or drag and drop a PDF, DOC, DOCX, ODT, or PAGES file up to 5MB.