AVP, Product Management & Growth, Sooka

ASTRO; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Astro Malaysia is seeking a Senior Product Manager for Sooka to own the product feature roadmap across VOD, live channels, and app UX, driving core KPIs.

You will work with stakeholder teams to translate product strategy into delivery plans, monitor feature performance post-launch, and lead data-led growth initiatives to enhance user engagement and retention.

Qualifications

• 8–10 years of experience in OTT/digital product management and growth.
• 2–3 years of stakeholder management in product or growth teams.
• Experience owning a product roadmap and cross-functional collaboration with engineering.
• Strong data analytics skills using funnel, cohort, elasticity analysis.
• Technical or business tertiary education background.

Responsibilities

• Own Sooka product feature roadmap across VOD, live channels, and app UX.
• Translate strategy into delivery plans and track feature performance post launch.
• Develop data-led growth strategies and manage daily/monthly user engagement.
• Collaborate with partnerships and content teams to align product with audience plans.
• Lead weekly/monthly reporting and KPI forecasting with senior management.
• Drive customer lifecycle campaigns to boost retention and reduce churn.

Skills

Product Management

Growth & Analytics

Stakeholder Management

Cross-functional Leadership

Data Analytics (cohort/funnel)

Education

Bachelor's degree in Business/Engineering or related field

Tools

Modelling tools

Job description

WHY JOIN US?We practice a vibrant & energetic office culture.We provide opportunities for career advancement within the company.Good performance is always rewarded accordingly.“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”JOB RESPONSIBILITIES:Responsibilities & ScopeProduct ManagementOwn Sooka's product feature roadmap across VOD, live channels, and app / UX, prioritising features that drive core KPIsUnderstand user behaviour data and contribute towards content and marketing strategies that drive core KPIs.Work closely with the stakeholder teams to translate product strategy into a delivery plan, and track feature performance post launch.GrowthGrowth hacking: build data led growth strategies for Sooka by identifying opportunities within the existing user base, addressable market, or by learning from competitors.User Engagement: work closely with the Marketing team to manage and scale daily and monthly new viewing users to drive watch time and CLV.Customer lifecycle management: use data and available tools to understand user segments deeply, planning and executing campaigns that drive engagement, increase retention, and reduce churn.Cross Functional LeadershipPartner with the Partnerships team to align product and growth priorities with partners, telcos and distribution deals.Partner with Content teams to ensure product and growth strategy reflect audience segmentation and content plans.Reporting & PlanningWork closely with senior management on regular weekly and monthly reporting and Sooka performance tracking.Own Sooka KPI setting and performance projections using modelling tools, partnering with senior management on business planning.REQUIREMENTS:QualificationsAt least 8 to 10 years of relevant experience within OTT, e-commerce, or digital space, including experience in both product management and growth functions. Preferably with experience building a challenger brand.At least 2 to 3 years of stakeholder management experience, in a product or growth team.Demonstrated experience owning a product roadmap and working cross functionally with engineering or tech teams.Strong data and analytical skills, with experience using elasticity, cohort, or funnel analysis to inform decisions.Tertiary education from a technical or business background.