Associate-Social Media Marketing

Lazada; Malaysia; On-site; MYR 30,000 - 60,000; Full time

Job summary

A leading company in e-commerce is looking for a Social Media & Performance Marketer to enhance their presence across various platforms. Your role will encompass executing integrated campaigns, optimizing performance, and working with internal teams to create engaging content. If you thrive in a fast-paced environment and have a knack for creativity and analysis, apply now!

Qualifications

• 2-3 years of hands-on experience in performance marketing.
• Proficiency in META, TikTok, and X Ads Managers.
• Strong analytical and creative skills.

Responsibilities

• Execute integrated campaigns on social media platforms.
• Optimize paid social campaigns for performance.
• Generate performance reports for stakeholders.

Skills

Analytical skills

Creative thinking

Budget management

Audience targeting

Engagement strategies

Education

Bachelor's degree in marketing or communications

Tools

META Ads Manager

X Ads Manager

TikTok Ads

Job description

Overview:
We’re looking for a Social Media & Performance Marketer to join the Social team at Lazada Malaysia — someone who understands that performance and creativity go hand in hand. If you love experimenting with new ideas, geeking out on ad performance, and crafting content that sparks engagement and drives results, this role is for you.

You’ll be part of a team that shapes Lazada’s voice on social, working across channels and campaigns with the freedom to pitch, plan, and push boundaries. You’ll also collaborate closely with our Southeast Asia and Global teams, gaining regional exposure and cross-cultural experience.

Description:
- Support the Malaysia Social team in executing integrated campaigns that drive mindshare, engagement, and social mentions across platforms like Facebook, Instagram, TikTok, X (Twitter), and XiaoHongShu.
- Plan, launch, and optimize paid social campaigns with performance metrics in mind — CPM, CPE, Views, Engagement, Mentions, and more.
- Track and analyze performance using platforms like Meta Ads Manager, TikTok Ads, and X Ads Manager, delivering actionable insights for ongoing improvement.
- Manage campaign budgets efficiently to achieve strong ROI and meet business goals.
- Generate clear and insightful performance reports for internal stakeholders.
- Support the creation of impactful, on-brand content and social-first ideas that spark conversation and sharing.
- Work closely with internal teams (Brand, Creative, Commercial) and external partners to develop and execute integrated campaigns.
- Stay ahead of the curve on social trends, emerging platforms, and performance marketing innovations — and bring that energy back to the team.

Job Requirements

- Bachelor's degree or equivalent experience in marketing, communications, or a related field.
- 2-3 years of hands-on experience in performance marketing, focusing on social media platforms.
- Proficiency in META Ads Manager, X Ads Manager, and TikTok Ads
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Experience managing budgets and driving measurable ROI through paid social media campaigns.
- Primarily focused on top- and mid-funnel strategies, with a strong grasp of audience targeting and engagement. A working understanding of audience segmentation, retargeting, and conversion funnels is a plus.
- Creative mindset with an eye for engaging visuals and messaging.
- Good understanding of social media platforms, analytics, and best practices, with the ability to develop and execute effective social media strategies and content.
- Comfortable in a fast-paced, ever-changing environment, and able toadapt to new trendsand emerging platforms quickly.
- Creative thinking and problem-solving skills, with the ability to develop innovative campaigns that drive results.

Application Form

First Name

Last Name

Email

Country code

Select

Select Country

Select State

Select City

Education

Select

Linkedin

Why are you applying to Lazada?

Upload resume

Select file

Nothing is selected

Only supports docx, jpg, pdf, jpeg, png. File size maximum 5MB. File Name maximum 300 characters.

Upload additional document

Select file

Nothing is selected

Only supports docx, jpg, pdf, jpeg, png. File size maximum 5MB. File Name maximum 300 characters.