Associate Marketing Manager APAC

The Hershey Company; Johor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global confectionery leader seeks an Associate Marketing Manager APAC in Johor, Malaysia. The role involves executing brand marketing strategies to achieve sales and market share growth. Candidates should possess strong leadership skills, analytical proficiency, and a Bachelor's Degree in a relevant field. Experience in P&L and budget management is essential. This position demands creativity and the ability to thrive in a fast-paced setting.

Qualifications

• Strong commercial and analytical skills.
• P&L and budget management experience.
• Leadership and influence skills.
• Ability to work in a fast-paced environment.
• Creative problem-solving abilities.

Responsibilities

• Assist in developing brand programs.
• Implement marketing plans to meet targets.
• Manage product and packaging innovations.
• Conduct market and consumer analysis.

Skills

Leadership

Analytical skills

Problem-solving

Commercial skills

Creative problem-solving

Teamwork

Education

Bachelor's Degree in relevant fields

Tools

MS PowerPoint

Excel

IRI or AC Nielsen

Job description

Position: Associate Marketing Manager APAC

Location: Johor, Malaysia

Summary:

The associate marketing manager is responsible for executing the brand marketing strategies and plans under the supervision of the marketing manager. The role requires strong leadership, problem-solving skills, and solid marketing expertise to achieve sales, share, profitability, and consumer KPI targets.

The associate marketing manager must have analytical skills to interpret data and translate insights into business actions related to advertising, promotion, product/packaging innovations, pricing, retail programs, and other initiatives impacting brand profitability and market share.

Major Duties:

• Brand Marketing and Business Planning: Assists in developing consumer and customer insight-driven brand programs. Supports the creation of long- and short-term growth plans aligned with marketing strategies.
• Marketing Execution: Implements annual marketing plans to meet sales, profit, share, and KPI targets. Ensures excellence in:
• - Product and packaging innovations to sustain brand growth;
• - Advertising and media planning and deployment;
• - Agency management for advertising, media, PR, digital/social media, and promotions;
• - Social media management via agencies;
• - Budget management, including POs, invoices, and spend tracking;
• - Developing marketing concepts and innovations;
• - Managing brand portfolio for optimal product types, pricing, and channels;
• - Conducting market, consumer, and customer analysis to inform strategies;
• - Performing ROI analysis to optimize marketing efficiency;
• - Personal development planning in collaboration with managers.

Minimum Education and Experience:

• Bachelor's Degree in relevant fields
• Strong commercial and analytical skills
• P&L and budget management experience
• Leadership and influence skills
• Ability to work in a fast-paced environment with strategic and operational tasks
• Teamwork and motivational skills
• Creative problem-solving abilities
• Proficiency in MS PowerPoint, Excel, and IRI or AC Nielsen