Associate Manager Consumer Products (Licensing)

Mattel Continental Asia S/B; Kuala Lumpur; On-site; USD 30,000 - 50,000; Full time

Job summary

Mattel is seeking an Associate Manager for Consumer Products (Licensing) to expand its product lines across Southeast Asia. This role requires strategic planning, effective stakeholder management, and creativity to enhance brand visibility in the competitive toy market. Ideal candidates will possess strong business acumen and excellent communication skills.

Qualifications

• Licensing experience/exposure is advantageous.
• Knowledge of local markets and retail trends.
• Highly motivated and proactive.

Responsibilities

• Secure and manage licensees in Southeast Asia.
• Conduct market visits and business reviews.
• Plan marketing and promotional activities.

Skills

Excellent interpersonal and communication skills

Competency in business planning

Ability to build strong working relationships

Creative problem solving

Education

Degree in business or marketing

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Associate Manager Consumer Products (Licensing)

• Full-time

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

As the Associate Manager, Consumer Products (Licensing), you will expand consumer products across both Softline, hardline, publishing and promotions categories for all core brands in Southeast Asia, with effective agent management to deliver the company’s direction.

You'll also set brand direction for the region across key categories and marketing highlights, secure and partner with best-in-class licensees for all categories, and enhance brand profile in the market through promotional activities.

What Your Impact Will Be:

1. Strategic Planning & Business Development

• Secure and appoint licensees, upon review of licensees’ business model, distribution channels and strength in Southeast Asia
• Conduct frequent business reviews with the licensees to ensure that licensees and the company are focused on growth
• Conduct market visits with the licensees to ensure that products rolled out into the market are competitive and innovative in SEA
• Conduct frequent business reviews with the retailers to provide brand updates and align on goals and performance.
• Work closely with counterparts to ensure that the best products are placed in the retail stores
• Plan for marketing and promotional activities to enhance the brand positioning in SEA
• Manage agency by working closely together with the agent to deliver AOP target and grow the market.
• Be creative and innovative and think out of the box to explore new business ideas and to solve problem.
• Identifies new opportunities and strategies to expand the brand and product portfolio.
• Serve as the key liaison between the licensee, internal teams, and stakeholders – responsible for managing deal closures, overseeing project execution, and ensuring timely submission of all required monthly reports.

2. Stakeholder Management

• Provide licensees with clear brand guidelines (with the support of Creative) to execute the brand in SEA
• Monitor licensees’ performance in SEA
• Manage licensees’ contracts and payments
• Manage licensee’s royalty report submission with the support of licensing coordinator
• Provide sales forecast during planning, and ensure that financial plans are achieved towards the end of the year
• Provide support to licensees on how to ensure that sales forecast is met

What We’re Looking For:

• Degree in business or marketing or other equivalent background
• Licensing experience / exposure an advantage
• Good contacts with supplier/vendors/retailers in the market place
• Competency and understanding of business planning
• Excellent inter-personal and communications skills
• Knowledge of local markets with an understand of the retail market place and new trends
• Confident in Microsoft Word, Excel & PowerPoint
• Highly motivated, proactive, determined, dedicated, enthusiastic
• Results driven and a creative problem solver
• Solid “can do” attitude with positive outlook – entrepreneurial
• Excellent organizational and project management skills with ability to multi task and meet deadlines
• Able to build strong working relationships at all levels.
• Good team player who also can work independently and support the team.
• Good interpersonal skills with high level of professionalism. This should include strong communication skills, articulate, flexibility, patience, with an honest and ethical approach
• Willing to contribute without focusing on personal gain
• Focused on achieving results and completing tasks effectively.

Don’t meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/ andwww.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.