Associate Director – Data Analytics & Insights

GroupM; Malaysia; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the marketing services industry is seeking a Data Analytics Team Leader. The successful candidate will drive a high-performing analytics team, support data-driven business decisions, and implement accurate reporting and visualization processes. This position offers the opportunity to work with major global brands while ensuring continuous team development and maintaining best practices in data analysis.

Benefits

Flexible work environment

Continuous development opportunities

Diverse employee resource groups

Qualifications

• 5-10 years experience in data analysis or business intelligence.
• Proven experience in team hiring and management.
• Excellent understanding of data exploration and insights generation.

Responsibilities

• Lead recruitment and setup of a high-performing data analytics team.
• Oversee development of complex SQL queries and ensure best practices.
• Provide strategic insights based on data to influence business decisions.

Skills

Data Visualization

SQL

Leadership

Education

Bachelor's or Master's degree in Computer Science, Data Science, Statistics, or Mathematics

Tools

Power BI

Tableau

AWS

Azure

Google Cloud

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Reporting of the role

This role reports to the Director level within Choreograph APAC Analytics & Insights [Delivery] team

3 best things about the job:

• Opportunity to work directly with the world’s biggest brands on high profile projects regionally and globally
• A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
• Working within a proven, high performing team with an excellent network of support and development opportunities within Choreograph-GroupM and WPP

Measures of success –

In One Month, You Will:

• Have a strong understanding of the organization’s data landscape, infrastructure, and ongoing initiatives.
• Set up the foundation for your team, including key hires, onboarding processes, and training.
• Establish key relationships with stakeholders across local markets to understand their data needs and opportunities.
• Begin overseeing the development of initial data reports and visualizations, contributing to business decisions.

In Three Months, You Will:

• Lead a fully functional data insights team that is working collaboratively with business units to uncover insights and provide actionable recommendations.
• Have streamlined processes and best practices for data analysis, reporting, and visualizations that improve overall efficiency.
• Contribute to the identification and implementation of data opportunities that align with business goals and market needs.
• Begin shaping the strategic direction for data analytics within the company, working with senior leadership.

In Six Months, You Will:

• Have established a high-performing, results-driven analytics team, fully integrated with business functions.
• Implemented scalable data solutions on cloud platforms that drive business efficiencies and support data growth.
• Provided strategic insights and recommendations that directly influence key business decisions and market strategies.
• Expanded the use of advanced analytics (e.g., machine learning models) to uncover deeper insights and predictive analytics.
• Have contributed to the company’s broader data strategy, ensuring it aligns with business objectives and emerging trends.

Responsibilities:

• Team Leadership & Hiring: Lead the recruitment and setup of a high-performing data analytics team, ensuring the right mix of skills, experience, and capabilities. Mentor and guide team members to ensure continuous development and high performance.
• Data Exploration & Insights Generation: Drive the exploration of large datasets to uncover patterns, trends, and actionable insights that will influence business strategies and decisions.
• SQL & Data Manipulation: Oversee the development of complex SQL queries for data extraction, cleaning, and transformation. Ensure best practices are adhered to when querying and working with data.
• Visualization & Reporting: Lead the creation of impactful visualizations and dashboards using tools like Power BI, Tableau, or others to communicate insights effectively to stakeholders at all levels of the organization.
• Cloud Technologies & Infrastructure: Leverage cloud platforms (e.g., AWS, Azure, Google Cloud) for data storage, processing, and analysis to ensure scalability, performance, and cost-efficiency.
• Process Optimization & Best Practices: Establish and implement best practices for data analysis, reporting, and visualization within the team. Ensure that the data analysis processes are efficient and aligned with business objectives.
• Stakeholder Coordination: Collaborate closely with local markets and business leaders to understand their needs and identify data opportunities that drive business growth and operational efficiencies.
• Strategic Insights & Recommendations: Provide strategic recommendations based on data insights that influence key decisions across the organization. Be a trusted advisor to senior leadership and business stakeholders.
• Team Management: Oversee day-to-day operations of the analytics team, ensuring high levels of collaboration, accountability, and performance.

Key Competencies:

• Leadership & Team Management: Strong ability to build, manage, and motivate high-performing teams, ensuring alignment with business goals.
• Strategic Thinking: Ability to think strategically and drive data initiatives that directly contribute to business growth.
• Analytical Mindset: Expertise in analyzing data to uncover actionable insights and drive business decisions.
• Collaboration: Effective at working with cross-functional teams, including business, IT, and operations, to identify and address business challenges.
• Excellent Communication: Capable of presenting complex data and insights to senior leaders and non-technical audiences in a clear and compelling way.
• Adaptability: Quick to adapt to new technologies, processes, and evolving business requirements.
  
  
  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills:

• Bachelor's or Master's degree in Computer Science, Data Science, Statistics, Mathematics, or a related field.
• 5-10 years of experience in data analysis, business intelligence, or data science with a strong background in SQL, data visualization, cloud platforms, and Python.
• Proven experience in team hiring, team management, and setting up teams for success in high-performance environments.
• Strong ability to coordinate with business stakeholders, especially in local markets, to identify data-driven opportunities.
• Excellent understanding of data exploration, insights generation, and creating business-impacting reports.
• Hands-on experience with cloud technologies (e.g., AWS, Google Cloud, Azure) for data storage, processing, and analytics.
• Expertise in programming and automation using Python.
• Exceptional communication skills to present complex data insights in a clear, concise manner to business leaders and technical teams alike.
• Experience in implementing best practices in data analysis, reporting, and visualization processes.

Good to Have:

• Experience with machine learning algorithms and techniques.
• Familiarity with big data technologies (e.g., Spark, Hadoop).
• Understanding of data warehousing concepts and experience working with data lakes and data marts.
• Knowledge of statistical modeling and hypothesis testing.
• Experience with version control systems (e.g., Git) to manage code and data models.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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