Associate, Brand & Social Media | TNG Digital

Touch 'n Go Group; Kuala Lumpur; Hybrid; MYR 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a creative social media expert to drive impactful campaigns and enhance brand presence. In this dynamic role, you will ideate and execute compelling social media strategies, craft engaging video content, and analyze performance metrics to optimize results. With a focus on collaboration and innovation, you'll have the opportunity to work in a fast-paced environment, staying ahead of social media trends. If you're passionate about making a difference and thrive in a culture of empowerment, this is the perfect opportunity for you to shine.

Benefits

Hybrid Work Environment

Flexi Hours

Home Workplace Subsidy

eWallet Meal Allowance

Unlimited Office Pantry Fruits

Mobile and Broadband Subscription Reimbursement

Dependents Coverage for Medical Benefits

Additional Leave for Family Care

Comprehensive Medical Coverage

Corporate Membership Discounts

Qualifications

• Strong understanding of social media and video storytelling.
• Excellent writing skills for persuasive campaign proposals.

Responsibilities

• Plan and execute engaging social media campaigns across platforms.
• Create high-quality video content aligned with brand messaging.

Skills

Social Media Best Practices

Video Storytelling Techniques

Video Editing (CapCut, TikTok)

Writing and Communication Skills

Data Analysis

Multi-tasking

Collaboration

Attention to Detail

Trend Awareness

English and BM or Mandarin Proficiency

Job description

We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP.

We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation. Touch ‘n Go will always be here to inspire our talents to grow as leaders and innovators, giving you the power to make a difference.

What will you do?

1. Ideate, plan, and craft compelling Social Media campaign proposals outlining the target audience, key messages, video concepts, influencer partnerships (if applicable), and projected results.
2. Be the main liaison for coordinating and executing social media campaigns across multiple platforms.
3. Optimise social media channels to grow their follower base, drive engagement, and increase traffic to the website.
4. Create high-quality, engaging video content that captures attention and achieves results, while aligning with the brand’s tone, style, and messaging.
5. Schedule and manage social media posts in line with the Content Calendar & Content Plan.
6. Analyse social media performance metrics to identify trends and make data-driven recommendations for continuous improvement.
7. Collaborate with internal teams and stakeholders to maximise brand presence across social platforms.
8. Manage KOLs Campaigns and collaborate with key opinion leaders (KOLs) agencies influencers to achieve campaign’s goals.
9. Stay updated on the latest social media trends, tools, and competitor activities.
10. Help prepare monthly social media tracker and campaign performance reports, plus share actionable insights.
11. Support and ensure all visuals, videos, and assets adhere strictly to the social media guidelines.

Who should join us?

1. Has a strong understanding of social media best practices and video storytelling techniques.
2. Is a whiz at video editing on mobile apps like CapCut, TikTok.
3. Possesses excellent writing and communication skills, with the ability to craft persuasive campaign proposals.
4. Is a master of multi-tasking and thrives in a fast-paced environment.
5. Is a data-driven thinker who can analyze social media performance metrics and recommend optimisations.
6. Is a team player who can collaborate effectively with internal stakeholders.
7. Has a keen eye for detail and a commitment to quality.
8. Is a social media savvy individual who stays ahead of the curve on trends and features on different platforms.
9. Excellent written and spoken English and BM or Mandarin with impeccable spelling, grammar and punctuation.

Our Perks & Benefits

• Hybrid, Flexi hours and home workplace subsidy.
• eWallet meal allowance.
• Unlimited office pantry fruits, snacks and drinks.
• Mobile and broadband subscription reimbursement.
• Flexibility to opt dependents coverage (spouse, child, parents or parents-in-law) for outpatient medical benefits.
• Additional leave including family leave and paid care leave to care for family members.
• Medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine (“TCM”) and Chiropractic.
• Corporate membership discount and many more to explore.

We believe that you have what it takes to fit into the Touch ‘n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!

Touch ‘n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and caliber. It is Touch ‘n Go’s policy to not discriminate based on age, race, religion, color or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [e-mail]

Note: Only shortlisted candidates will be contacted.