Associate, Brand Management and Digital Marketing

Great Eastern Life; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

Join a leading insurer as an Associate in Brand Management & Digital Marketing. You will execute and implement campaigns, maintain corporate identity, and engage in digital marketing strategies. This role offers growth opportunities in a dynamic environment focused on customer trust and innovative solutions.

Qualifications

• Minimum 2-3 years of working experience in a related field.
• Ability to communicate in Mandarin is an advantage.
• Creative, innovative, and adaptable to changes.

Responsibilities

• Assist in executive brand and digital marketing campaigns across platforms.
• Monitor social media content and ensure timely engagement.
• Act as custodian for corporate identity compliance.

Skills

Written Communication

Verbal Communication

Interpersonal Skills

Networking Skills

Project Management

Brand Management Knowledge

Digital Marketing Knowledge

Education

Advanced Diploma/Degree in Business, Mass Communications, Digital Marketing or related disciplines

Job description

Job Description - Associate, Brand Management and Digital Marketing (210001DF)

Associate, Brand Management and Digital Marketing (

Job Number:

210001DF )

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurer for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are looking to grow in an enriching career filled with opportunities and potential, we are seeking a professional to join our team as Associate, Brand Management & Digital Marketing.

The Role:

• Assist in executing and implementing brand, product, and event-based campaigns via multiple platforms, ensuring campaigns are monitored closely and meets all deadline
• Work closely with Media and Creative agencies to ensure timely execution/implementation of campaigns
• Assist in coordination and compiling information for Brand Health Tracking
• Act as the Corporate Identity custodian for internal and external parties, ensuring branding materials are in compliance to the brand guidelines
• Monitor and ensure all social content are scheduled and enquiries on social media are attended to within the stipulated timeline
• Monitor and ensure all contents in corporate website and company intranet is updated
• Develop and execute digital advertising campaigns for key products and brand campaigns
• Develop always-on content for social media accounts
• Support corporate communications task and corporate responsibility projects as assigned
• Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks
• Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
• Highlights any potential concerns /risks and proactively shares best risk management practices

The Person:

• Ideally hold an Advanced Diploma/Degree in Business, Mass Communications, Digital Marketing or related disciplines
• Has at least 2-3 years of related working experience
• Excellent written and verbal skills
• Strong interpersonal and networking skills
• Creative and innovative, with good project management core
• Good knowledge of brand management, PR best practices as well as event management and crisis management/communications
• Ability to communicate in Mandarin an added advantage
• High level of integrity, takes accountability of work and good attitude over teamwork
• Takes initiative to improve current state of things and adaptable to embrace new changes

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive a fair and equal consideration for employment.

Entity: Great Eastern Life Malaysia

Employment Type: Permanent

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.