Assoc Manager Commercial Planning

RISE TO THE CHALLENGE

At PMI, we have chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products and beyond with the power to deliver a smoke-free future. We are committed to inclusion & diversity and are proud to be an equal opportunity employer. You’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.

Your ‘day to day’

The Assoc. Manager Commercial Planning - Device Deployment is responsible for designing, leading and optimizing the end-to-end deployment strategy for selling devices through indirect retail channels. This role ensures seamless transition from high-level company strategy to actionable deployments, overseeing every stage of the process, from market analysis to post-deployment performance evaluation.

You Will Be Accountable To

Deployment Planning

• Key contact point from Commercial Planning for all SFP device selling related matters for Indirect Retail.
• Lead the development of Indirect Retail's deployment strategy for SFP device, ensuring alignment with company-wide objectives and business goals.
• Lead cross-functional collaboration with all levels of stakeholders for all activities involved in the deployment process, including scheduling, resource management and risk mitigation.
• Oversee the full lifecycle of initiatives deployment, from initial planning and resource allocation to post-deployment analysis and performance evaluation.
• Communicate clearly with stakeholders at all levels, providing updates on deployment progress, challenges, and successes.
• Work closely with field sales to ensure alignment on objectives, timelines and resources for successful deployment.
• Continuously monitor industry trends, market dynamics, and competitive landscapes to identify new opportunities for market expansion.

Program Performance

• Lead the development and design of SFP device incentive programs for General Trade retailers.
• Design and implement comprehensive control processes for each program and ensure proper audits are in place.
• Develop KPIs to track the effectiveness of each program and ensure they remain relevant and impactful, incorporating new trends or changes in business strategy.
• Regularly analyze and report on program performance, market penetration, and trade insights to identify and recommend areas for improvement and growth.
• Implement improvements based on performance analysis to optimize sales and enhance the effectiveness of the program.
• Manage budget for device incentive programs, ensuring that resources are allocated effectively to meet program goals while staying within budget constraints.

Cycle Communication & Support

• Responsible for monthly cycle brief materials for all SFP device related initiatives across Indirect Retail.
• Ensure clear and consistent communication of all execution details to commercial forces, helping them to understand the goals, rewards, and criteria for success.
• Responsible to deploy and manage all device work tools for Commercial Forces.
• Perform field visits/work sessions with Zonal Business Supervisor to gather insights for deployment enhancement & continuous improvement in processes.
• Regularly communicate with commercial forces to gather feedback on program effectiveness and execution challenges, adjusting strategies/plans as necessary.
• Channel collected feedback to the respective stakeholders in a timely manner.

TPOSM Allocation

• Perform forecasting & planning for TPOSM allocation.
• Ensure TPOSM allocation share to Content team for production is accurate to avoid any deployment hiccups.
• Manage TPOSM replenishment wherever needed.
• Monitor production progress via close tracking & follow-up to ensure TPOSM delivery prior to execution.

Others

• Act as an advisor to respective stakeholders for the necessary setups i.e. DTE, iSMS call card, price list, etc.
• Ensure the marketing information, policies & procedures are always updated and ensure PMM SOP (e.g. ETPA, PO, contract management, etc.) is complied with.

You will excel in this role should you have the below requirements:

• Min. 5 years of working experience in Field Sales/Trade Marketing, preferably in the FMCG sector.
• Demonstrate excellent communication skills with strong financial acumen.
• Experienced in engaging with different business stakeholders and possesses strong influencing skills.
• Well-developed critical thinking skills, with an ability to apply logic and challenge assumptions.
• Computer savvy especially in MS Office.
• Strong knowledge in regulatory requirements.

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