Assistant Vice President, Public Relations & Communications

IMPACT INTEGRATED
Puchong
MYR 60,000 - 100,000
Job description

Assistant Vice President, Public Relations & Communications

Corporate Communications
- Lead the development of marketing material and publications for corporate communications purposes.
- Analyze Company objectives and initiatives to build PR strategies to promote the Company.
- Update, audit, and maintain Impact Integrated’s social media, website, and digital content together with cross-functional Creative team.
- Lead the analysis of communications output for Impact Integrated.
- Lead the writing and production of Annual and Impact reports for the Company, in collaboration with cross-functional teams.
- Write and edit other corporate materials such as magazines, case studies, articles, etc. whenever the need arises.
- Coordinate the production of corporate publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs.
- Organize an annual photo op for the Company.
- Maintain an updated archive of photo/video documentation for the use of corporate communications work.
- Maintain analytics for the Company's social media account or marketing outreach.

Public Relations
- Develop and execute PR campaigns and media relations strategies for Company initiatives.
- Track media coverage and analyze sentiments on Impact Integrated and other affiliated brands.
- Build sustainable and impactful relationships with the media.
- Plan, create, and produce for Company’s spokespersons to build healthy PR growth for Company’s brands. This includes outputs on social media, establishing presence in communities, industry circles, publications, etc.
- Provide briefs, draft speeches, write talking points, schedule, and manage interviews for spokespersons of the Company in support of Company initiatives or strategic directions.
- Manage and respond to PR requests for the Company.
- Lead the strategy and mitigation of crisis PR whenever it arises.
- Lead PR operations, including but not limited to press release preparation and distribution, organize press conferences, Open Days, and other kinds of media events.
- Collaborate with affiliated brands to identify trends and align PR and strategic communications strategies to support programs and initiatives.
- Update clients/colleagues with information about new initiatives within the company and the progress of current PR campaigns.
- Strategize and execute the PR plans and initiatives for CEO’s profiling amongst the market reach.

Government Affairs
- Collaborate with the Unit Komunikasi Korporat (UKK) KBS and Corporate Communications functions across Ministries and government agencies to support and amplify strategic initiatives, while maintaining strong, positive relationships with key stakeholders.
- Draft, create, or vet official government correspondence according to strategic needs.
- Provide support to the Organization, especially the Chief Executive Officer (CEO) and senior leadership teams on assigned aspects of Government Affairs.
- Assist in corresponding and preparing for reports and deliverables requested by KBS.

Internal Communications
- Vet and edit organizational materials, including employee newsletters and other publications for internal and external audiences.
- Assist HR in initiatives towards establishing and maintaining a healthy culture and dynamics within the Company through communications.
- Audit the internal policy announcements which are to be in line with the Organizational development.
- Produce monthly or weekly newsletters such as “Sorotan Mingguan” on events & programs which are held company-wide where it will be shared with the Board of Trustees and Social Media account.
- Provide necessary support during employee Townhall sessions, employee engagement activities, and other employee programs if there is a requirement and as assigned by the CEO.

Growth
- Commission or undertake relevant market research and data analysis.
- Undertake research for new business proposals and present them to potential new clients.
- Work within the Strategy & Communications team to ensure growth targets are met.
- Assist in updating the management on progress and issues regarding growth and revenues.

Others
- Participate in the establishment, organization, and implementation of short and long-range goals, objectives, policies, and operating procedures; monitor and evaluate program effectiveness and effect changes required for improvement.
- Assign and allocate work in continuous company operations, training, scheduling, retention, problem resolution, and performance management amongst the multi-channel delivery (ad-hoc basis).
- Coordinate departmental workshops, special projects, and events; may serve on unit committees and task forces.
- Develop and implement systems to maintain records and ad-hoc reports.
- Provide solutions and assistance to the executive team in the planning, implementation, and evaluation of modifications to operations, systems, and procedures.
- Ensure all program initiatives align with the company’s core values and culture.
- Ready to assist or lead special projects if needed.
- Liaise with vendors (if needed) to ensure deadlines are met and presented to the highest quality.
- Other work and ad-hoc tasks beyond the job description upon the discretion of the supervisor and the company.

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