Assistant Vice President, Customer Marketing

Great Eastern Life; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

Great Eastern Life is seeking an experienced Assistant Vice President for Customer Marketing to drive business growth through effective customer engagement initiatives. The role involves developing marketing plans, implementing advertising strategies, and building partnerships to enhance customer relationships. We're looking for a candidate with a strong background in marketing, analytical skills, and leadership qualities to help achieve business objectives.

Qualifications

• 6-10 years of experience in insurance or financial services.
• Strong management and planning skills.
• Creative with strong leadership qualities.

Responsibilities

• Oversee implementation of Customer Engagement initiatives.
• Implement advertising and MARCOM plans.
• Establish partnerships for customer engagement initiatives.

Skills

Communication

Presentation

Interpersonal Skills

Analytical Skills

Leadership

Education

Degree in Marketing, Communications, or Business

Job description

Job Description - Assistant Vice President, Customer Marketing (200001VC)

Job Number:

200001VC

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurers for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust are Integrity, Initiative, and Involvement – from how we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best solutions in life and general insurance.

Integrity, Initiative, and Involvement guide us. They make us do the right thing, take the lead, and prioritize ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them and how to help protect it.

If you seek to grow in an exciting career that enables you to drive business growth through effective customer engagement initiatives, we are looking for an experienced professional to join us as AVP, Customer Marketing. In this leadership role, you will oversee the development and management of customer marketing plans to retain existing customers and acquire new ones to meet business objectives.

The Role:

• Conceptualize, develop, and oversee the implementation of Customer Engagement initiatives to achieve business goals and targets.
• Implement advertising and MARCOM plans to penetrate new customer segments and promote new products.
• Design marketing positioning and creative execution for product advertising campaigns and media plans.
• Establish partnerships with external entities for on-ground customer engagement initiatives and marketing campaigns, including Lead Generation campaigns and digital sales support.

The Person:

• Possess a Degree, preferably in Marketing, Communications, or Business.
• Have 6-10 years of experience in insurance or financial services industry.
• Exhibit strong communication, presentation, and interpersonal skills.
• Demonstrate good management and planning skills.
• Possess analytical skills.
• Be creative with strong leadership qualities.

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants will receive fair consideration for employment.