Assistant Trade Marketing Manager

Reckitt; Kuala Lumpur; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading company in hygiene and health products is seeking an Assistant Trade Marketing Manager in Kuala Lumpur. This role involves creating impactful strategies for sales and market presence, managing marketing budgets, and driving category strategies in collaboration with sales teams. The ideal candidate will have trade marketing experience and strong analytical skills to contribute to Reckitt's mission.

Benefits

Employee Resource Groups

Parental benefits

Mental health programs

Life insurance

Global share plans

Performance incentives

Qualifications

• At least two years of trade marketing experience with a blue-chip consumer goods company.
• Strong analytical skills.
• Commercial understanding of business issues and opportunities.
• Excellent interpersonal skills for building relationships.

Responsibilities

• Develop channel-specific 4P strategies and tactics.
• Manage trade marketing budgets and define channel KPIs.
• Collaborate with sales managers to recommend in-store actions.

Skills

Trade Marketing

Field Sales

Ecommerce

Data Analysis

Leadership

Consumer & Shopper Insights

Customer & Category Analysis

Collaboration

Influencing

Negotiation

Job description

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our mission to make access to high-quality hygiene, wellness, and nourishment a right, not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making high-quality hygiene, wellness, and nourishment accessible in stores and online. We focus on achieving outperformance across all channels in highly competitive categories, fostering a dynamic, fast-paced environment where cross-functional collaboration is encouraged. We have around 10,000 salespeople worldwide, working in roles such as Field Sales, Key Accounts, Trade Marketing, and Category Development.

About the role

As our new Assistant Trade Marketing Manager, you will lead the creation of impactful strategies to boost sales and market presence. Your expertise with the 4Ps will drive innovative category strategies, embody the brand vision in marketplaces, and shape market trends. You will act as a brand envoy in partner stores, setting the stage for others to execute your strategies effectively.

Responsibilities

1. Develop channel-specific 4P strategies and tactics.
2. Manage trade marketing budgets and define channel KPIs.
3. Translate brand marketing actions into customer marketing initiatives.
4. Contribute to channel marketing plans with customer and category analysis and promotional strategies, serving as the key contact for brand marketing teams.
5. Analyze customer positions continuously and collaborate with Regional Sales Managers to recommend in-store actions to strengthen Reckitt's market position.
6. Implement category strategies and vision across customers, supporting promotional strategies aligned with brand priorities and media plans.
7. Perform ROI analyses to guide commercial outcomes and optimize trade spend.
8. Conduct financial modeling to support decisions such as Ranging and Promotions.
9. Develop 'Go to Market' strategies for category reviews with major customers.
10. Initiate and execute customer engagement programs for relevant channels.
11. Monitor external factors and competitor activities within the channel.
12. Contribute to forecast accuracy through timely and accurate input into the forecasting process.

Experience required

• At least two years of trade marketing experience with a blue-chip consumer goods company, with additional experience in Sales or Key Account functions preferred.
• Strong analytical skills with the ability to develop strategies and measurable implementations.
• Commercial understanding of business issues and opportunities.
• Knowledge of sales and marketing strategy and planning.
• Excellent interpersonal skills for building relationships and influencing stakeholders.
• Strong communication skills in English, both written and oral.

Skills for success

Trade Marketing, Field Sales, Ecommerce, Data Analysis, Leadership, Consumer & Shopper Insights, Customer & Category Analysis, Collaboration, Influencing, Consultative Selling, Channel & Sales Strategy, Product Planning, Business and Financial Acumen, Negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

We prioritize inclusion, supporting our employees through Employee Resource Groups, parental benefits, mental health programs, life insurance, and global share plans. We recognize performance with short-term incentives, aligned with Reckitt's pay-for-performance philosophy.

Equality

We hire for potential as well as experience. All qualified applicants will receive consideration for employment without regard to age, disability, or other protected categories.